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Spam Uncanned

Why the recent anti-spam legislation isn't protecting you

By Catherine Seda • Jul 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

Is the Can-Spam legislation reducing unsolicited e-mail? Notaccording to a February 2004 survey by the Pew Internet &American Life Project. Fifty-three percent of home and worke-mail users haven't noticed a change since the first ofJanuary, when the legislation went into effect. In fact, while 11percent of work e-mail users noticed a decrease in spam, 19 percentsaw an increase.

The law doesn't prevent spam; it attempts to regulate howit's sent. Meanwhile, spammers continue using automatedprograms to harvest the Web for e-mail addresses. Internetmarketers are especially vulnerable. A few simple steps can helpyou better protect your privacy while you're promoting yourbusiness online.

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