Sticky Situation Profile of e-mail marketing technology firm toggle Entertainment Inc.
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Ads can be annoying--especially the unsolicited e-mail variety.But thanks to the patent-pending e-mail marketing technologycreated by toggle Entertainment Inc. (better known as togglethis.com), ads can now be . .. enjoyable? Yes. And companies like New Line Cinema, Lycos,Disney, Coca-Cola and AT&T might actually avoid the virtualtrash bin.
Founders Paul Maya, 28, and Marc Singer, 31, were designingchildren's CD-ROMs around the time Netscape came of age."Everyone was saying how great the Internet was, but it wasall about static images," says Maya. "We wanted to takethe best of the Web-that it's interactive and can bepersonalized-but make it compelling and rich."
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