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It's In The Direct Mail Done right, your direct-mail pieces won't end up in the round file.

By Kimberly L. McCall

Opinions expressed by Entrepreneur contributors are their own.

Few marketing initiatives rouse consumers' ire like directmail. Rarely do folks get in a lather about TV, print and radiocommercials. Highway billboards and Internet banner ads areaccepted with little rancor. But direct mail, boy, does it ever setpeople off!

That's because many of us are inundated with offers that arecompletely irrelevant to our lives, interests and buying behaviors.The good news is, executed properly, direct mail shouldn't endup in the hands of people for whom it inspires extreme crankiness.The following guidelines will help you create pieces that are ofbenefit to recipients and a boon to your bottom line:

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