Get in Your Competition's Head
Be curious as to why your competition is acting the way they are.
Psychoanalyze your competitors. They're smart people,probably just as smart and committed as you are. Why are theyacting the way they are? What's the reasoning behind theirproduct and market decisions? What does your competitor think aboutyou, and what does he or she say about you to potentialcustomers?
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales