Stay the Course

A key factor in any business or marketing effort is to stay the course.

Mar 17, 2003

Watching the competition is important, but once you've got alead on what others are doing, plan your work and work your plan.You shouldn't ignore the competition, nor should you getcarried away with trying to second-guess what others are doing. Alot of corporations spend too much time looking at what thecompetition is doing. Too many people worry so much about theircompetitors that they forget what they are all about. Instead ofbecoming leaders in their industry, they become followers of thecompetition, and that almost guarantees that they'll never beNo. 1 in their fields. If you're confident in your vision,don't go overboard with worry about your competition. Let themworry about you.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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