Building Character

Art imitates business life for this entrepreneur.

By April Y. Pennington • Aug 1, 2002

Opinions expressed by Entrepreneur contributors are their own.

Getting your idea across can be difficult, but StevenBirchfield, founder and CEO of Automation Centre in Tucson,Arizona, would tell you to try drawing it out.

After a conversation with a screenwriter during a business trip,Birchfield, 39, was motivated to integrate cartoon characters intosales pitches for his software, which helps companies' serviceoperations run more efficiently.

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