Art imitates business life for this entrepreneur.
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Getting your idea across can be difficult, but StevenBirchfield, founder and CEO of Automation Centre in Tucson,Arizona, would tell you to try drawing it out.
After a conversation with a screenwriter during a business trip,Birchfield, 39, was motivated to integrate cartoon characters intosales pitches for his software, which helps companies' serviceoperations run more efficiently.
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