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Smart Ideas 11/04

Golf course advertising, air from paradise and more

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

What: Acompany that prints advertising used in and around golf coursesnationwide
Who: AndyYocom of Invision Golf Group Inc.
Where:Peachtree City, Georgia
When: Startedin June 2003

While golfing with his brother one day, Andy Yocom saw primeadvertising space on the flags on the course. He and his brotherTimmy reasoned that any marketing messages would get prominentattention if they were placed on the flags, since golfers focus onthem when they take their shots.

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