Bubbling to the Top
One entrepreneur is making his IPO really pop by advertising directly to his customers.
By David Worrell •
Opinions expressed by Entrepreneur contributors are their own.
Chris Reed brews and bottles natural soft drinks, but he mightsoon be uncorking some champagne. The 47-year-old president ofReed'sInc. brewed up an $8 million IPO that has generated a broadconsumer response and a good deal of buzz on Wall Street.
Although the public stock market is generally not welcoming tosmall companies these days, Reed's has put some sparkle in itsoffering. The trick? Advertising the stock offering directly to itsconsumer base via a bottleneck tag.
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