Advice From The Front: Money, Sales And The Reality Check An Internet pro shares tips for online business wannabes.

By Aliza P. Sherman •

Opinions expressed by Entrepreneur contributors are their own.

Scott Purcell, CEO and founder of OnAir.com, a music radio andstreaming hosting service on the Internet, has this advice foraspiring Netpreneurs:

  • You can never have too much money, and you'll spend it farfaster than you think. Raise all you can get your hands on.
  • If you can sell, you'll be successful. If you can'tsell, your first hire should be an ace salesperson. Sales bringclients, clients validate the model, and a valid model attractsinvestors. It all starts and ends with sales-not a greatproduct.
  • Write a good-bye note to your family and friends. You won'tbe seeing them again for a long time.

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

Wavy Line

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at mediaegg.com.

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