You can be on Entrepreneur’s cover!

Here's How You Can Pick and Master Your Niche What makes your company stand out from the competition?

By Peter Voogd

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Peter Voogd breaks down a step-by-step guide on how you can become the leading expert in any field. It all starts by finding your role — for Voogd, that meant discovering how he could become a leader of millennials. Next, Voogd says you need to clearly define what your audience is. Do you know their biggest problems, fears and ambitions?

Voogd offers how an in-house survey of his target audience helped him gather insight about his target market and deliver a better product as a result. Watch the full video to learn more about how you can master your own niche.

Peter Voogd

Leading Authority for Young Entrepreneurs

Peter Voogd is the author of the best selling book 6 Months to 6 Figures, as well as the founder of The Game Changers Academy. He's a leading authority on Gen y leadership who has trainedand inspired well over 4,500 entrepreneurs with his true story of going from dead broke to a six figure income within six months. His podcasts, videos, websites and social media reaches more than 200,000 people monthly.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Peter Voogd

What You Should Do When You're Not Where You Want to Be

How to Turn Anxiety Into Confidence

Here's How You Can Pick and Master Your Niche

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

Some Costco Stores Are Now Selling a Frozen Item That Looks Just Like a Trader Joe's Fan Favorite

The Frozen Kimbap is a Trader Joe's cult favorite, and now a version can be found at Costco, too.

Science & Technology

AI Will Radically Transform the Workplace — Here's How HR Teams Can Prepare for It

HR intrapreneurs are emerging as key drivers of AI reskilling, thoughtful organizational restructuring and ethical integration, shaping an inclusive future where technology enhances both efficiency and employee development.

Marketing

Why This One Unique Marketing Approach is the Key to Business Growth

Adopting this approach now will help you succeed and see consistent, measurable growth over the long term.

Health & Wellness

How This Millionaire Investor Overcame Opioid Addiction to Become the World's Fastest Marathoner Over 50

Ken Rideout shares five invaluable lessons for achieving peak performance physically and mentally.