Here's the Key to Fostering Community

The Blind Barber is more than just a chill place to get your hair cut, a shave and hang out while sipping on a coffee or cocktail.

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By Jason Fell

Opinions expressed by Entrepreneur contributors are their own.

Jeff Laub, Adam Kirsch and Josh Boyd founded the Blind Barber five years ago, but they didn't want to go the traditional route. Instead, the created a barbershop for men fused with a café and lounge. The result is a chill place to get your hair cut, a shave and hang out while sipping on a coffee or cocktail.

Today, the pair has three locations (two in New York City, one in Los Angeles) as well as a men's grooming product line available online and in stores like Barneys New York.

For Laub -- a beauty school and law school dropout -- a critical element of Blind Barber's momentum is the company's ability to foster community. "We can give great haircuts and we can serve great coffee and drinks, but ... it's the personalities that make this business what it is," he says. "Not only the guests that come in but also the employees who work here."

It's about creating a bond between the two. It's not unheard of to see their hair stylists mingling with guests at the bar and vise versa. They also try to keep it light on social media and come up with fun contests and events with other lifestyle brands.

"We do it for ourselves just to keep it fun for us," Laub says. "It's not just about making money. It's about putting out an amazing product. An amazing product is something we have to enjoy first."

Related:

To Succeed, Chill Out and Take One Thing at a Time

The Secret Ingredient That Helped This Company Get Its Products on Shelves

5 Ways Niche Brands Can Build a Massive Community

7 Strategies for Achieving Phenomenal Online Community Growth

To Nurture Business Customer Loyalty, Foster Community

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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