📺 Stream EntrepreneurTV for Free 📺

How This Entrepreneur Diversified His Business When His Industry Was Turned Upside Down The Affordable Care Act caused upheaval in the healthcare industry. Here's how one business leader dealt with the change.

By BizCast

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

When the Affordable Care Act was introduced, the insurance industry was turned inside out and upside down. For Brandon Cruz, his company GoHealth was directly affected. As president of the company during this tough time, it was clear that GoHealth needed to diversify what it had to offer its consumers. Click play to learn more about how Cruz diversified his business to prosper during a time of difficulty.

Watch more videos from BizCast on its YouTube channel here.

Related: Discussing Best Practices For Positive Growth With CEO Mike Kelly

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Behind every great company is a great story. BizCast casts a positive light on today’s innovative middle market businesses – uncovering the spark that makes these companies special. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from BizCast

Recruiting Top Talent and Taking Emotions Out of Important Situations

How a Set of Strong Company Values Drives Capriotti's Sandwich Shop

Building a Framework of Success for Women Entrepreneurs

Editor's Pick

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Leadership

There Are 4 Types of Managers. Take This Quiz to Find Out Which You Are, and If You're In the Right Line of Work.

Knowing your leadership style, and whether it suits the work you're doing and the team you have, is the first step in living up to your leadership potential.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.