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Publish or Perish: There's No Substitute for New Content

Stay relevant by producing consistent content for your audience.

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Opinions expressed by Entrepreneur contributors are their own.

Everyone wants to know the secret to becoming a thought leader and growing a personal brand. In this video, though, Entrepreneur Network partner Greg Rolett explains the simple truth: There is no secret. If you want to stay relevant, you need to keep working and continue to put your work where others can see it.

That's why musicians go on tour. Why great writers keep writing. It's also why you've probably forgotten about some really talented people -- they stopped producing content, and when you have unlimited options, it's easy to move on to the next thing.

Don't let your audience move on from you.

Click play to learn more.

Related: A Teenager Taught Me the Most Important Lesson I've Learned This Year

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