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Publish or Perish: There's No Substitute for New Content Stay relevant by producing consistent content for your audience.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

Everyone wants to know the secret to becoming a thought leader and growing a personal brand. In this video, though, Entrepreneur Network partner Greg Rolett explains the simple truth: There is no secret. If you want to stay relevant, you need to keep working and continue to put your work where others can see it.

That's why musicians go on tour. Why great writers keep writing. It's also why you've probably forgotten about some really talented people -- they stopped producing content, and when you have unlimited options, it's easy to move on to the next thing.

Don't let your audience move on from you.

Click play to learn more.

Related: A Teenager Taught Me the Most Important Lesson I've Learned This Year

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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