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One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.

By James Maduk • May 5, 2006 Originally published Sep 9, 2002

Opinions expressed by Entrepreneur contributors are their own.

George Bernard Shaw once said, "The only person thatbehaves sensibly is my tailor. He takes new measurements every timehe sees me."

So how can you gain the tailor mentality...and use it to youradvantage? It all hinges on the next step in the salesconversation.

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