The 3 Most Important Skills in Sales It's not all about closing.

By Patrick Bet-David

Opinions expressed by Entrepreneur contributors are their own.

If you're an entrepreneur, businessperson or CEO, sooner or later you're going to realize that sales rule the business world. That's how you bring in the revenue and grow your company.

But, when people talk about sales, they often talk about closing. You've probably heard the ABCs of sales (Always Be Closing) or the phrase that coffee is for closers, but there are other important aspects of sales, too. You need people in your company to find new sales avenues and locate new potential clients, and people to develop those relationships to the point where you can close.

In this episode, Entrepreneur Network partner Patrick Bet-David explains not just how to close with clients but how to find them and develop a relationship so you're ready to close when the time comes.

Watch the video to learn more.

Related: The Top 10 Marketing Books for Entrepreneurs

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Patrick Bet-David

Entrepreneur Network Contributor

Patrick Bet-David teaches the fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints and achieve their dreams. It has been referred to as “the best channel for entrepreneurs.” Learn more from Patrick's invaluable expertise and check out Patrick's new book Drop Out And Get Schooled: The Case For Thinking Twice About College.

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