You can be on Entrepreneur’s cover!

The 3 Most Important Skills in Sales It's not all about closing.

By Patrick Bet-David

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

If you're an entrepreneur, businessperson or CEO, sooner or later you're going to realize that sales rule the business world. That's how you bring in the revenue and grow your company.

But, when people talk about sales, they often talk about closing. You've probably heard the ABCs of sales (Always Be Closing) or the phrase that coffee is for closers, but there are other important aspects of sales, too. You need people in your company to find new sales avenues and locate new potential clients, and people to develop those relationships to the point where you can close.

In this episode, Entrepreneur Network partner Patrick Bet-David explains not just how to close with clients but how to find them and develop a relationship so you're ready to close when the time comes.

Watch the video to learn more.

Related: The Top 10 Marketing Books for Entrepreneurs

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Patrick Bet-David

Entrepreneur Network Contributor

Patrick Bet-David teaches the fundamentals of entrepreneurship and personal development while inspiring people to break from limiting beliefs or other constraints and achieve their dreams. It has been referred to as “the best channel for entrepreneurs.” Learn more from Patrick's invaluable expertise and check out Patrick's new book Drop Out And Get Schooled: The Case For Thinking Twice About College.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Patrick Bet-David

8 Ways to Pick a Great Name for Your Business

How to Turn Content Into an Actual Product

Editor's Pick

Thought Leaders

How to Make the Most of In-Person Gatherings for Remote and Hybrid Teams

Encourage meaningful interactions and draw more value from in-person experiences.

Marketing

A Step-by-Step Guide on How to Make Money With Facebook Ads, According to Experts

Creating the right message is a crucial first step to making money with Facebook ads, but it doesn't end there. This guide will help you create ads that actually convert.

Side Hustle

This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be 'More Attractive' Than an Office Job

Side hustles remain popular for additional income — and have many questioning the 9-5 model altogether.

Business News

A Surprising Number of U.S. Couples Have Secret Financial Accounts, According to a New Survey — And Most Have Not Talked About a Key Retirement Question

Two in five Gen X and young Boomer couples surveyed do not have a financial plan in place for retiring together.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.