Get All Access for $5/mo

3 Success Strategies for Crafting the Perfect Elevator Pitch These veteran pitch competition winners share their best advice.

By Jessica Thomas Edited by Jessica Thomas

Entrepreneurs know that running a business means many things — product development, fundraising, marketing, branding, customer service and more. Distilling everything your company is down to one 60-second elevator pitch might seem like an impossible task.

For Sonia and Bill Massey, co-founders of product development consultancy TimeAway LLC and its flagship product The Restroom Kit, crafting the perfect elevator pitch took time and practice. But after appearing on Entrepreneur Elevator Pitch and Steve Harvey's reality show Funderdome, the duo have their pitch down to a science.

Here are three of their best tips for impressing investors with your elevator pitch.

Jessica Thomas

Entrepreneur Staff

Senior Digital Content Director

Jessica Thomas is the senior digital content director at Entrepreneur. Prior to this role, she spent nearly five years on staff at Worth magazine and was a staff writer for Bustle. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore
Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren
Science & Technology

AI Marketing vs. Human Expertise: Who Wins the Battle and Who Wins the War?

Uncover the truth about AI in marketing and why it's a ticking time bomb for unprepared businesses! As AI revolutionizes the marketing landscape, understanding its long-term impact is crucial.

By Ben Angel
Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.

By Vasily Voropaev
By Emily Rella
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel