3 Success Strategies for Crafting the Perfect Elevator Pitch These veteran pitch competition winners share their best advice.

Entrepreneurs know that running a business means many things — product development, fundraising, marketing, branding, customer service and more. Distilling everything your company is down to one 60-second elevator pitch might seem like an impossible task.

For Sonia and Bill Massey, co-founders of product development consultancy TimeAway LLC and its flagship product The Restroom Kit, crafting the perfect elevator pitch took time and practice. But after appearing on Entrepreneur Elevator Pitch and Steve Harvey's reality show Funderdome, the duo have their pitch down to a science.

Here are three of their best tips for impressing investors with your elevator pitch.