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How One Company Is Disrupting the Wedding Industry Vow To Be Chic asked, why do bridesmaids always buy their dresses?

By Venturer

Opinions expressed by Entrepreneur contributors are their own.

On this episode, Entrepreneur Network partner Business Rockstars highlights Vow To Be Chic, a fashion company that offers rental bridesmaid dresses as a more affordable option. Groomsmen have rented their wedding attire for what seems like forever, but for some reason, that trend hadn't caught on with bridesmaids before Vow To Be Chic.

"I've been a bridesmaid too many times," says CEO and founder Kelsey Doorey, "so I knew the customer pain point, and I figured it was time to fix it."

Watch the video to learn more.

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