One Simple Trick You Can Use to Grab People's Attention You can't make a sale if you don't have someone's interest.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

Greg Rollett does enough appearances and public speaking events to know that he can't rely on a host or MC to introduce him everywhere he goes. Some of those hosts will be able to draw an audience in, but some won't. So, he's taught himself how to start each speech by talking about a relatable moment from his past -- when he was in a rap group and decided to focus on producing video content in order to increase his branding.

Then, he relates that early experience to his audience's current need to make more videos. That way, he draws them in by presenting himself as someone who has been in a similar situation and overcome it.

Click play to learn more about how you can make your sales and coaching approach more, well, approachable.

Related: The Best Places to Distribute Your Online Video Content

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

More from The Ambitious Life

The Top Methods to Secure an Audience for Your Content

How to Create Eye-Catching Content to Crush Your Competition

How to Overcome the Fear of Being on Camera

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