Get All Access for $5/mo

How This Superfan Landed His Dream Job Ronnie "2K" Singh talks about his unusual path to working for 2K Sports.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Ronnie "2K" Singh, Director of Influencer Marketing for NBA 2K, talks about:

  • What it was like dropping out of Columbia Law School to take a job with a women's basketball team [3:21]
  • Why you shouldn't focus on immediate gratification and why you need to look at the long run [8:20]
  • The storytelling challenges that marketers face in traditional sports and esports [11:51]
  • How NBA2K games help retired players like Michael Jordan continue to stay relevant [14:53]

Related: How to Form Better, Healthier Habits

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know.

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.