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Why It Often Takes Years to Become an Overnight Success Social media platforms provide widespread opportunities, but it takes time and hard work to take advantage.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Neil Patel and The Playbook host David Meltzer talk about how today's widespread social media platforms offer opportunities to build a personal or professional brand. Patel breaks down how it often takes at least three years to be an "overnight success," the rule of seven and the role that consistency plays in an optimal content marketing strategy.

Related: This Technology Company is Proving Happy Employees Are Productive Employees

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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