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How Barstool Sports Built Its Brand Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Barstool Sports CEO Erika Nardini shares her thoughts on:

  • Why she never thinks about being a "woman at work," despite being in a male-dominated industry [5:10].
  • The two biggest challenges all businesses are facing today [7:08].
  • How she ensures Barstool's new hires have the right perspective about how to "break through" [9:33].
  • Why Barstool's strategy isn't going to change after receiving investment from Penn National [17:55].

Related: Developing Our Youth With Confidence, Commitment and Continuity

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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