Subscribe for 50% off
Subscribe

How This Entrepreneur Built a Million-Dollar Business by Focusing on These 3 Strategies

Start by becoming emotional about your customers but rational with your numbers.

By
Opinions expressed by Entrepreneur contributors are their own.

In this interview at Clickfunnels' Funnel Hacking Live conference, Emily Richett talks to Brandon Poulin, CEO and co-founder of LadyBoss, about how he grew his business to become one of the fastest-growing women's weight loss companies in the world.

Poulin started as an entrepreneur in network marketing, but after a series of wins and losses, found himself hardly able to cover the bills.

He and his wife, Kaelin Poulin, invested the last $1,000 of emergency savings into launching LadyBoss. Fast forward just a few years, and their business has millions in yearly revenue.

Here are three strategies that helped them do it.

1. Be emotional about your customers, not your numbers

One of Poulin's key tips for entrepreneurs to increase their companies' impact is to pull emotions away from all aspects of business, except one: the customers.

"The only thing that you should get emotional in your business about is your customers," he says. "Everything else, you should have zero emotion."

A lot of entrepreneurs get emotional about the wrong things, like the numbers or data. Instead, Poulin says you need to see the numbers as facts and let it guide your decisions but take emotion out of it. Where emotions can hurt you in some aspects of business, it can help you in others.

"The path is math is something that I like to say," says Poulin. "You should be very data-driven, [except for] when it comes to your customers ... understanding how they think and feel."

This is something Brandon knows very well. From their first initial customers to their nearly 200,000th customer, LadyBoss has cracked the code when it comes to understanding and empathizing with their customers.

2. Metric-based leadership

Besides "the path is math," Poulin also says metric-based leadership has helped him scale his company. "Look at just leading yourself when you're starting your company and then leading a team as you begin to grow ... because you're only one human being and you can't do everything yourself."

This means you need to have data in order to make important decisions and scale.

"There's so many decisions that you have to make as an entrepreneur," Poulin says, "and when you use numbers as like your reference point … you can't lose because they don't lie."

3. Invest in people

When Brandon and Kaelin Poulin started LadyBoss, they were wearing all the hats. Eventually, they started leveraging their time by hiring one executive assistant. And then another team member, until their team grew to more than 70 people.

Brandon's advice for any entrepreneur just starting out is to figure out where you are spending your time and what tactics you can offload to someone else. Then you can free up more of your time to work on the strategic parts of your business.

When scaling a business at the rate LadyBoss has, there aren't any magical shortcuts. But as Brandon suggests, there are areas you can prioritize to help you grow faster. It all boils down to team-building, metric-based leadership, and being emotional about the one thing that matters most: your customers.

Latest

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk.

The Coffee Bean & Tea Leaf CEO Sanjiv Razdan on Mentoring New Business Leaders

Interview with Sanjiv Razdan about making the most of nontraditional opportunities, brewing customer curiosity, capitalizing on user-generated content, and inspiring industry leaders with the nonprofit GLEAM Network.

Is Staying Remote the Best Thing for Your Business?

Here's how to unlock the unbeatable benefits of a remote setup.

3 New Ways to Develop Laser-Like Focus

To boost focus in the face of distractions, you need a new approach to success.

Watch the Pitch That Results in Life-Changing Investment and a Lot of Tears

Emotions and investment dollars run hot on the new episode of 'Elevator Pitch.'

10 Years Later: The Skimm Co-Founders are Transforming the Way Millennial Women are Taking Charge of their Futures

Carly Zakin and Danielle Weisberg of theSkimm sit down with Jessica Abo to look back at the past decade and talk about the future.

Knead Hospitality + Design Co-Founder Jason Berry on Innovative Leadership and Employee Retention

Interview with the cofounder of Knead Hospitality + Design about loving what you do, a revamped restaurant work week, and leading by committee.

How to Prepare for a Performance Review (And Not Lose Your Mind)

Annual performance reviews are a time to shine — and a time to freak out.

These 30 Questions Will Help Determine Your Success

In this video, Ben Angel breaks down why 70,000 entrepreneurs have answered the questions that predict their chances of succeeding or failing.

Are You Burnt Out or at Capacity?

The founder and CEO of Luminary shares how her global professional education and networking platform is helping women address the systemic challenges impacting women across all industries and sectors.

Partner Spotlight

How Lessons Learned in the Military Helped Bring This Veteran's Dream Business to Life

Former Marine Jonathan Cruz explains how teamwork and partnerships allow his restaurants to thrive.

This Web3 Infrastructure Platform Serves More Than 2 Trillion Transactions a Year

The co-founder of Ankr shares his insights on Web3 development and his crypto predictions for 2023.

Too Many Video Calls

We've all heard about video chat fatigue, but there is a much worse problem plaguing America's workplaces that seldom gets reported: feral video chat syndrome.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.