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How to Determine Which Product You Should Launch Your Brand With Starting a business? Consider carefully what your first signature offering should be.

By James McKinney

entrepreneur daily

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In this week's episode of The Startup Story, James McKinney is joined by Bill Glaser, co-founder of Outstanding Foods. Glaser is a serial entrepreneur with numerous successful exits and recently launched Outstanding Foods with his co-founder and plant-based chef Dave Anderson, who led the creation of the Beyond Burger.

In segment from the full episode of The Startup Story podcast, Glaser shares his thought process and decision-mapping when determining which product stock-keeping unit (SKU) they chose to launch with. If you're bringing a product to market in this category, you might want to listen very intently to how he describes his tactics.

You can hear Glaser's full episode of The Startup Story here.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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