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Customer Loyalty

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If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Brand Loyalty

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Brand loyalty is all well and good. But what you want is brand evangelism.
Customer Loyalty

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Retail Businesses

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Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.
Customer Loyalty

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.
Customer Service

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Employees

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.
Customer Loyalty

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People remain committed to a brand they feel a connection to.
College Students

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Brands

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The few companies that have won the customer's implicit trust offer valuable lessons.
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