Brand Loyalty

5 Ways to Harness the Power of Community to Grow Your Business

There's strength in numbers -- here's how to use it to your business's advantage.

5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow.

Tatiana Dumitru

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.

John Boitnott

How to Earn Brand Loyalty in an Unloyal World

Increasingly, there has to be a higher ideal than just your bottom line if you want your brand to build loyalty that lasts.

FlexTal

The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.

Reid Carr

How You Handle Mistakes Can Actually Help Build Brand Loyalty

Owning up to errors -- and promptly fixing them -- shows clients and customers what you're worth.

C-Suite TV

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.

Jayson DeMers

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

Larry Alton

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.

Jayson DeMers