Brand Loyalty

Latest

Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

Marketing

Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs

Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.

Growing a Business

A Loyal Brand Attracts Loyal People

Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.

Growing a Business

6 Ways Better Business Bureau Accreditation Can Boost Your Business

Without trust in business, nothing else matters. Here's how displaying a BBB seal on your website can help instill that trust in your buyers.

Marketing

3 Ways You Can Let Your Customers' Stories Speak for Your Brand

In today's market, singing your own praises can only go so far. Evangelize your customers to speak on your behalf to stay competitive.

Marketing

5 Ways to Build Highly Valuable Brand Loyalty

Brand loyalty is critical when it comes to growing a successful business. Here's how to make it happen.

Marketing

5 Ways to Harness the Power of Community to Grow Your Business

There's strength in numbers -- here's how to use it to your business's advantage.

Marketing

5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow.

Marketing

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.

Growing a Business

How to Earn Brand Loyalty in an Unloyal World

Increasingly, there has to be a higher ideal than just your bottom line if you want your brand to build loyalty that lasts.

Marketing

Rise of 3 New Marketing Ambits that CMOs Can't Afford to Miss

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

Marketing

The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.

Growth Strategies

Why PR is Essential for Start-ups and SMEs

PR narratives can be extremely effective in highlighting the deep understanding and expertise of a brand owner/ promoter about the sector of business

Marketing

#5 Retail Technology Trends to Watch-out For in 2018

A retailer in India has to be pragmatic enough to understand the market dynamics, accept the technological disruptions and adapt accordingly