Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.

· 5 min read

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.

Lydia Belanger

· 4 min read

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

Larry Alton

· 5 min read

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.

· 5 min read

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.

Mark Harrington

· 5 min read

Here's a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.

Rex Chen

· 7 min read

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.

David Saef

· 4 min read

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.

Peter Gasca

· 4 min read

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.

Zach Ferres

· 4 min read

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.

Dave Thompson

· 4 min read

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.

Laura Entis

· 2 min read