Brand Loyalty

Building a Business

What a Simple Tie Taught Me About Winning Customers for Life

Two different brands, two very different experiences. How interactions with a brand can someone feel valued, or not.

By James Henderson

Marketing

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales

By Liviu Tanase

Human Resources

The 3 Keys Needed to Improve Your Employee Loyalty and Retention

By Tripp Westbrook

Marketing

Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How.

By Daniel Todd

Business Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here’s What Customer’s Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

By Andrew Reid

Marketing

Clay Dover of Velvet Taco on Building Brand Loyalty with LTOs

Interview with Velvet Taco CEO Clay Dover about the success and strategies of limited time offers (LTOs), building customer rapport, and the promise to always try new things.

By Shawn P. Walchef

Building a Business

A Loyal Brand Attracts Loyal People

Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.

By Shawn P. Walchef

Building a Business

6 Ways Better Business Bureau Accreditation Can Boost Your Business

Without trust in business, nothing else matters. Here's how displaying a BBB seal on your website can help instill that trust in your buyers.

By Scott Baradell

Marketing

3 Ways You Can Let Your Customers’ Stories Speak for Your Brand

In today's market, singing your own praises can only go so far. Evangelize your customers to speak on your behalf to stay competitive.

By Kate Johnson

Marketing

5 Ways to Build Highly Valuable Brand Loyalty

Brand loyalty is critical when it comes to growing a successful business. Here's how to make it happen.

By Jonathan Riff

Marketing

5 Ways to Harness the Power of Community to Grow Your Business

There's strength in numbers -- here's how to use it to your business's advantage.

By Dasha Kroshkina

Marketing

5 Reasons Brand Storytelling Is Critical to Your Marketing Strategy

Your story motivates customers to choose your business, stay with it and help it grow.

By Tatiana Dumitru

Marketing

4 Ways to Build Brand Loyalty as the Economy Opens Back Up

With many communities loosening restrictions on how businesses can operate, now is no time to rest on your laurels. Instead, work to build brand loyalty.

By John Boitnott

Building a Business

How to Earn Brand Loyalty in an Unloyal World

Increasingly, there has to be a higher ideal than just your bottom line if you want your brand to build loyalty that lasts.

By FlexTal

Marketing

The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.

By Reid Carr

Buying a Franchise

The Top 200 Franchise Brands People Love the Most

Franchising is all about brand power.

By Tracy Stapp Herold

Marketing

5 Emails to Schedule Now for Maximum Productivity

Time is money.

By Aaron Agius

Marketing

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.

Building a Business

Facebook Data Reveals What’s Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.

By Lydia Belanger

Thought Leaders

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

By Larry Alton

Marketing

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.

Building a Business

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.

By Mark Harrington

Building a Business

Here’s a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.

By Rex Chen

Building a Business

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.

By David Saef

Building a Business

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.

By Peter Gasca