Brand Loyalty

News and Articles About Brand Loyalty

7 Ways to Get Your Customers to Actively Promote Your Brand
Make More Happen

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Jayson DeMers
Designing a Customer Strategy Focused on Genuine Loyalty
Marketing Bootcamp

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Mark Harrington
Here's a Great Way to Wake up Your Stagnating Retail Brand
Retail Businesses

Here's a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.
Rex Chen
5 Cues on Brand Loyalty You Can Take From Chick-fil-A
Customer Experience

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.
David Saef
How One Company Won My Loyalty With Only $100
Customer Experience

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Peter Gasca
The Human Element: Your Most Important Business Resource
Employees

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.
Zach Ferres
3 Ways to Increase Customer Loyalty
Customer Experience

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
Dave Thompson
Why Marketing to College Millennials Pays Off (Infographic)
Marketing Bootcamp

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Laura Entis
The 3 Characteristics of Brands That Command Customer Loyalty
Marketing Bootcamp

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Rohan Ayyar
Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques
Marketing Bootcamp

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Jeffrey Hayzlett
How This Retailer Reaches All-Important Indie Influencers
Connected Entrepreneur

How This Retailer Reaches All-Important Indie Influencers

Karmaloop founder, Greg Selkoe, explains his approach to guerrilla marketing.
Sarah Max
How Brand Transparency Builds Enduring Relationships With Customers
Marketing Bootcamp

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.
Mat Franken