Brand Loyalty

Latest: Page 2

Starting a Business

How You Handle Mistakes Can Actually Help Build Brand Loyalty

Owning up to errors -- and promptly fixing them -- shows clients and customers what you're worth.

Marketing

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.

Marketing

How Snapchat Is Contributing To Brand Recognition And Loyalty

Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.

Social Media

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.

Leadership

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.

Marketing

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.

Growing a Business

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.

Business Ideas

Here's a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.

Growing a Business

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.

Growing a Business

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.

Growing a Business

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.

Marketing

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.

Branding

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.