Latest: Page 2
How You Handle Mistakes Can Actually Help Build Brand Loyalty
Owning up to errors -- and promptly fixing them -- shows clients and customers what you're worth.
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
How Snapchat Is Contributing To Brand Recognition And Loyalty
Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.
Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands
These young consumers want to commit to companies, but companies don't always provide ideal experiences.
The 5 Emotions That Drive Customer Loyalty
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
7 Ways to Get Your Customers to Actively Promote Your Brand
Brand loyalty is all well and good. But what you want is brand evangelism.
Designing a Customer Strategy Focused on Genuine Loyalty
How to win customers and influence sales with five factors that help cultivate loyalty.
Here's a Great Way to Wake up Your Stagnating Retail Brand
Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.
5 Cues on Brand Loyalty You Can Take From Chick-fil-A
This restaurant chain is known for much more than its yummy chicken.
How One Company Won My Loyalty With Only $100
In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
The Human Element: Your Most Important Business Resource
Create a company culture that prioritizes people.
3 Ways to Increase Customer Loyalty
People remain committed to a brand they feel a connection to.
Why Marketing to College Millennials Pays Off (Infographic)
Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
The 3 Characteristics of Brands That Command Customer Loyalty
The few companies that have won the customer's implicit trust offer valuable lessons.