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Branding

Shark Tank

What Happens After You Go on 'Shark Tank' and Get an Offer?

Here are four tips on how to grow your business responsibly after you get your big break.

How To Win in Today's Amazon World

Create a brand that will inspire customer loyalty across all platforms, both online and off.

Learn How to Build a Successful Brand With This Online Course

Craft the perfect brand with marketing expert Porter Gale.

5 Topics That Will Make Your 'About Me' Less Boring (60-Second Video)

Make your professional bio sing with these tips.

The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst

How a considered name change boosted business for the startup.

More From This Topic

Social Entrepreneurship

Kristen Bell and Her Cofounders Built a Company to Save Lives. But Growing It Wasn't So Simple.

With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.
Branding

How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many.
SEO

7 Reasons Why SEO Matters for Every Startup

No matter how lean your startup, you can at least afford do-it-yourself SEO.
Marketing

Branding Strategies That Create Customers Who Spend 300% More

How to use the Internet to create and grow your brand.

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?
Advertising

Advertising is Changing -- Know How to Lean into the Change

Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.
Branding

Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century.
Branding

How Spider-Man Can Help Your Brand Keep Its Edge

Want better branding? Stop thinking about web design, and start thinking about web slinging.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”