Branding

News and Articles About Branding

3 Keys to the Right Domain Name for Building a Brand
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3 Keys to the Right Domain Name for Building a Brand

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression.
Phil Lodico
6 Keys to Increasing Your Revenue in a Declining Market
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6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.
Amy Osmond Cook
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
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The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
Entrepreneur Staff
Why So Many of America's Greatest Brands Are Unhealthy
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Why So Many of America's Greatest Brands Are Unhealthy

Learn to hit the pause button, start from the beginning and do what the most disruptive businesses have done -- focus on the individual.
Glenn Llopis
How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash
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How Partnering With Mommy Bloggers Helped This Startup Make a Big Splash

Leura Fine sat down with Entrepreneur Network partner Jen Hacker at the Project Entrepreneur Summit to talk about building her brand.
Jen Hacker
5 Proven Ways to Get More Customer Reviews On Google and Facebook
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5 Proven Ways to Get More Customer Reviews On Google and Facebook

Effective social media marketing requires strategy and follow through but not a huge budget.
Eric 'ERock' Christopher
10 Things You Need to Know for Your Company Rebrand
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10 Things You Need to Know for Your Company Rebrand

Rebranding is an incredible challenge for any company, and the uniqueness of the task guarantees there will always be new things to learn.
Michelle Newbery
Dwyane Wade on Why He Doesn't Have Time for Rest
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Dwyane Wade on Why He Doesn't Have Time for Rest

As Jay Z, one of Wade's fellow investors once said, he's not a businessman -- he's a business, man.
Matthew McCreary
4 Tips to Branding Yourself Like an Online Rockstar
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4 Tips to Branding Yourself Like an Online Rockstar

Your personal brand can be even more important than your company brand, so maximize it.
Jonathan Long
The 2-Step Process to Boosting Your Brand in 2017
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The 2-Step Process to Boosting Your Brand in 2017

Want to build an audience? Here's how.
Discover Untapped Talent and Find Fresh Branding Ideas
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Discover Untapped Talent and Find Fresh Branding Ideas

Discover fresh branding ideas and employee talent with Lovell Corporation CEO Kelly Lovell and founder and CEO of BrandTwist, Julie Cottineau.
Alan Taylor
6 Lessons From a London Fashion Legend on Building a Cult Brand
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6 Lessons From a London Fashion Legend on Building a Cult Brand

Melanie Ward ushered in a new mood of raw imagery in the 1990s, helping to build some of the era's most iconic brands, including Helmut Lang and Calvin Klein.
Why MailChimp's Insane Fake Ad Campaign Paid Off
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Why MailChimp's Insane Fake Ad Campaign Paid Off

The company's 'Did You Mean MailChimp?' helped the email marketing platform reach 334 million people.
A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence
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A Beginner's Guide: 6 Ways to Use Video to Amplify Your Brand Presence

Whether you need to grow your personal or professional brand, video is a great way to get started.
Dhaval Patel

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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