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The Digest

This Pancake and Waffle Company Dedicated Years to Getting Its Branding Right and Now Makes 8-Digit Revenues

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Brand Reputation

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Branding

This Granola Startup Hopes to Scare Up Sales With Black Granola for the Holidays

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4 Effective Ways to Build a Standout Cannabis Brand

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Controversy

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Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

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Branding

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Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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