Branding

Branding

A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here's how brand consistency can help you put competitors in your rearview mirror.

Tapping Into the DNA of the Playboy Brand

How an old-school brand is adapting for modern times.

Gary Vaynerchuk and 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand

Building a brand is more important than ever. The masters reveal here how to do it well.

How to Create Content that Generates Exposure, Loyalty and Sales

Most marketers do it wrong, but here are four top secrets for getting it right.

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

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Meet The Nuns Making CBD

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These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.
Empowerment

Branding Expert Rey Perez on Empowering Others and His Life's Mission to Be a 'Kingmaker'

Thoughts equal beliefs; beliefs equal actions; actions equal results, he says.
Branding

Ecommerce: 4 Actionable Ways to Build a Brand

If you don't build your brand, you won't survive.
Branding

Is Your Brand Authentically Empathetic? Here's Your 3-Question Sanity Check.

To avoid "empathy washing" your brand, here is a cheat sheet to ensure your organization walks its talk.

Taking Vapes To The LGBTQ+ Crowd

A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.
Innovation Now

3 Executive-Branding Lessons We Can Learn From Elon Musk

Like him or not, the polarizing founder of Tesla and SpaceX has successfully demonstrated transformational leadership.
Starting a Business

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.
Customer Retention

5 Non-Invasive Ways to Succeed at Customer Retention

Customer retention is easier than finding new customers.
Branding

Get This Award-Winning Photoshop Alternative on Sale Today

Streamline your branding initiatives with the AI-enhanced tools of Luminar 3.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”