Branding

News and Articles About Branding

I Used Social Media and Blogging to Become Famous for Nothing
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I Used Social Media and Blogging to Become Famous for Nothing

How one man used social media to become a legend in his own mind -- and in Peru.
Phil La Duke
7 Pillars of Being an Influence in Your Market
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7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
This Mindset Shift Is Key to Building a World-Class Network
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This Mindset Shift Is Key to Building a World-Class Network

Your peers, not a remote a billionaire, are the foundation of a strong network.
Brian D. Evans
Small Businesses That Encourage Tipping Are Killing Their Brand
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Small Businesses That Encourage Tipping Are Killing Their Brand

The tip cup by the register tells customers you would rather your team panhandle than pay them decently.
Carol Roth
4 Ways to Overcome Post-Holiday Blues
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4 Ways to Overcome Post-Holiday Blues

In order to prevent the post-holiday blues, you have to do a little bit of planning and accept that it is over so that you can get back to the right mindset.
Safeguarding Your Brand in Trump's Social Media World
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Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
4 Questions To Help Leaders Define Their Brand
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4 Questions To Help Leaders Define Their Brand

Leaders who understand their personal brand can answer these four questions about their brand's value proposition – in just a few words.
Glenn Llopis
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
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5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
How to Be Interesting When Everything Has Already Been Said
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How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.
Parth Misra
5 Ways Your Business Can Protect Its Online Brand
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5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
4 Strategies That Drive Brand Loyalty
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4 Strategies That Drive Brand Loyalty

Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.
Jeffrey Hayzlett
How to Build a Personal Brand That Elevates Your Company
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How to Build a Personal Brand That Elevates Your Company

Who are you, and what can you contribute? Once your consumer audience knows these things, you're on your way.
Aj Agrawal

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”