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Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

3 Mistakes to Avoid When Naming Your Business (60-Second Video)

Pick a name that will work now -- and in the future.

6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand

"The brand called you" is definitely a thing. What are you, as a business leader, doing to build your "you" brand?

5 Brand Marketing Tips Every Brand Can Learn From the NBA

The NBA has positioned itself for global dominance, and there is no reason you cannot steal a page from their book.

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn't have to be hard if you just follow these 8 easy steps.

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Mary Jane: How the Cannabis Industry Can Win Women Over

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”