More From This Topic

Take It From The Pros

How to Make Your Facebook Cover Photo Stand Out

Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
Take It From The Pros

I'm Buying Your Customer Experience, Not Your Product

Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
Take It From The Pros

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
Take It From The Pros

10 Unique Ways to Get Your Name Out There

In this busy world, it's more important than ever to find unique ways for you and your business to stand out.
Take It From The Pros

A Guide to Responding to Negative Reviews on Glassdoor (Infographic)

One bad review can turn potential candidates away -- here's how to combat them.
Take It From The Pros

The Many Ways You're Marketing Even When You Don't Even Know You Are

The less your marketing resembles advertising the closer the connection you'll make with your customers.
Take It From The Pros

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Take It From The Pros

The Rise (and Rise) of Branded Podcasts

Brands are clamoring to jump on the podcast bandwagon. But before you invest in a podcast production for your organization, there are a few steps you need to take.
Take It From The Pros

6 Exceptional Examples of Brands Showing Their Customer Appreciation

Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for?

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue