Branding

News and Articles About Branding

5 Signs It's Time to Rebrand Your Company
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5 Signs It's Time to Rebrand Your Company

With a rebrand don't change your whole company, but ensure your brand evolves with your company.
Andre Bourque
How To Think Like a Brand
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How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Why Slashing Prices Also Cuts Up Your Brand
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Why Slashing Prices Also Cuts Up Your Brand

Slashing prices as a strategy never lasts. Those customers you saw during a discount won't return once prices return to normal.
Erik Huberman
Build Your Entrepreneur and CEO Brand with Podcasting
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Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Karen Tiber Leland
7 Gauges to Monitor on Your Brand-Expansion Dashboard
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7 Gauges to Monitor on Your Brand-Expansion Dashboard

Making a name for yourself means you have to stay on top of your game.
Pete Canalichio
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
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The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Chris Campbell
Stellar Branding Is Never More Important Than When Building a New Business
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Stellar Branding Is Never More Important Than When Building a New Business

Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
Lucinda Watrous
6 Tools for Monitoring Your Online Reputation
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6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Alexa Matia
What You Can Learn From Microsoft's 3 Recent Public Blunders
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What You Can Learn From Microsoft's 3 Recent Public Blunders

Some PR gaffes could have been avoided through a better understanding of company values.
Nina Zipkin
7 Powerful Ways to Build Your Social Media Brand
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7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Michael Noice
How Your Brand Can Slay Like Bey
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How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Superhero Strategies for Nailing Your Branding
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Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Jayson DeMers

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”