Branding

Open Every Door

Giada De Laurentiis Shares How She Busted Down Doors and Became a Big Name in the Food World

The author, TV star and restaurateur reveals how she makes the most of every opportunity.
Branding

Kanye West's Most Controversial Moments

Is the outspoken musical genius destroying or helping his personal brand?
Ecommerce

Treat Your Social Media Like the Storefront You Want Customers to See

Your virtual storefront needs to be as inviting as a real one.
Starting a Business

4 Ways Modern Entrepreneurs Break Through Old Barriers to Start New Businesses

The challenges facing the aspiring entrepreneurs are not new but the tools they have available certainly are.
Logos

How to Create a Great Logo for Your Small Business

The first step to an awesome logo is an idea.
Ready for Anything

How This Entrepreneur Turned a Lowbrow Product Into a Luxurious One

After setting aside his music career, Sean Dowdell wanted to start his own tattoo parlor, but he needed to find a way to make a traditionally lowbrow product appeal to a high-end, but still edgy, audience.
Rebranding

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.
Mistakes

8 Mistakes Small Businesses Make When Building an Online Presence

Having a strong online presence goes beyond building a website and having accounts on all social media platforms.
Branding

Branding Boot Camp: The Final Result

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith's boot camp.
Marketing Plans

Branding Boot Camp: How to Build a Tactical Marketing Plan

In part three of her series, Jessica Abo sits down with the founder of Grayce & Co to learn what businesses need to have a successful marketing strategy.
Branding

6 Signs Your Company Needs to Rebrand

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
YouTube

Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips

If you feel stuck, take a page out of the multi-talented author and actor's playbook.
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