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Branding

Brand Identity

3 Ways to Build Your Brand Identity Using Content Marketing

Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.
Marketing

When Your Customers Are Talking, Quiet Your Brand Voice and Listen.

"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers.
Branding

This Entrepreneur Built the Hottest Celebrity Spot on the Planet -- and a Brand With Staying Power

Andrew Medal chats with Mark Birnbaum about how his global restaurant group has become a Hollywood hotspot, and how to establish a brand that stays on top.
Job Titles

Stop Calling Yourself the 'CEO' and Start Telling People What You Do

Whatever your fancy job title, you are what your company does.
Branding

Today's Savvy Branding Mixes Traditional and Modern Brand Strategies

Grow your brand in 2018 by focusing on authenticity and consistency
Instagram Icon

This Blogger Was Late to the Instagram Game. Now, She's the Boss Lady of a Social Media Strategy Business.

Heidi Nazarudin now has nearly half a million Instagram followers on her account @theambitionista, but as a consultant, she'll tell you that numbers aren't everything.
Personal Branding

5 Reasons Personal Branding is Non-Negotiable for 2018

Personal banding is content you can control. So, get out there and control it.
Social Media

15 Lessons From This Year's Online Wins, Scandals and Top Videos, Tweets and Instagram Posts

These top moments reflect larger cultural trends that anyone building a brand can tap into.
Competition

This Pro Wrestler Turned Cannoli Baker Shows How Small Businesses Can Leverage Themselves Against the Competition

There are plenty of things small businesses can offer their customers that big businesses can't.
Branding

Online Sales and the Importance of Branding Your Business From Day 1

One lesson is that the founder of the brand -- unless we're talking Steve Jobs -- shouldn't become the face of the business.
Content Strategy

Never Run Out of Content: More than 70 Places to Curate Great Content

It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
Marketing

Why Storytelling Will Continue to Be the Go-To Marketing Strategy in 2018

Creating a compelling vision -- and expressing it well -- is key to capturing your place in the market.
Publicity

Is Sending Out a Press Release Really Worth the Money?

The press release industry generates a lot of money-but it might not hold any value for your business.