Branding

Technology

To Create More Authority for Your Brand, Get Your Own Mobile App

If you have an app, you must know what you are doing, right?
Instagram Icon

How This Instagram Artist Turned Her Passion for Fashion Into a Freelance Career

Jeanette Getrost has illustrated collections, product packaging and even party guests for fashion and beauty brands.
Marketing

The 3 Pillars of Marketing to Help Turn Your Company Into the Next Coca-Cola

Learn how to build an all-star brand by concentrating on these select keys.
Branding

3 Considerations You Must Think Through Before Taking a Political Position as a Brand

It is becoming harder for brands to stay neutral in our hyper-political times.
Social Media

Up Your Social Media Game By Answering These 8 Branding Questions

Don't put the social media cart before the brand strategy horse.
Personal Branding

8 Ways You're Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand?
Starbucks

With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story

The coffee giant could fix its brand following Schultz's exit by taking just five steps.
Branding

5 Branding Tips If You're an Entrepreneur on a Budget

Ever hear of a brand style guide? That's the very first thing you'll need.
Success Strategies

Why Video Is the Best Format to Show off Your Brand's Personality

Greg Rollett talks with Swypit founder Kevin Hodes about staying abreast of new forms of content.
Branding

When Burnout on the Job Occurs, This Travel Company Turns Its Employees Into Entrepreneurs

G Adventures provides low-interest loans to its employees to start tourism-related businesses that provide a win-win for everyone.
Books

How to Write a Book to Build Your Brand

You might have great reasons to write a book, but do you have the capabilities to execute?
YouTube Icon

This Chef Went From Writing Cookbooks and Starring on Food Network to Being a YouTube Influencer

Irish chef Donal Skehan had already made a name for himself by the time he moved to L.A. to join the city's vibrant community of YouTube creators.

Branding Your Business and Crafting Your Story in the Cannabis Industry

Learn the essentials about getting your business ready for its market debut.
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