Branding

Freelancers

4 Proven Ways Successful Freelancers Achieve More Feast and Less Famine

The ebb and flow of paying jobs is the torment of working independently, until you learn the tricks of wooing and keeping clients.
Branding

Why Employer Branding Is So Important

Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs.
Branding

Branding Boot Camp: What to Do When You're Doing Too Much

Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours.
Email

Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns

You'll win more business with personalized automated email campaigns -- here's how to do it.
Branding

Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.
Branding

The Problem With Johnnie Walker's Jane Walker Scotch Was Perception

Diageo's Jane Walker brand launch fell flat with female consumers -- here's why.
Branding

Live Events Are the Next Big Thing in Branding

Face-to-face was the first, and is the ultimate, medium for communication.
Leadership

Eva Longoria: the Best Word for Her Brand Is 'No'

Award-winning actor and serial entrepreneur Eva Longoria moves between industries, constantly looking to challenge the way things have always been done.
Branding

Why Your Brand Plan Is More Important Than Your Business Plan

If people don't know who you are and what you represent, they won't do business with you.
20 Questions

This Successful Entrepreneur Explains Why You Don't Need Billions to Build a Brand That Hits Home

Walker & Company founder and CEO Tristan Walker says that you will make the biggest impact by creating a company that resonates emotionally with customers
Branding

To Be Successful, Your Brand Needs a Clear, Simple Focus

Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
Branding

Sadly, It's Time to Break up With Your Brand and Move on

Be honest, get help and know what you want in a new brand.
Branding

Your Competitive Advantage Is Not Your Product -- It's Your Story

Customers aren't loyal to a product. They're loyal to what's behind the product.
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