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Branding

Branding

4 Ways to Reach a New Target Audience Without Abandoning Your Old One

Four strategies to reach a new demographic without changing what current customers already love about your company.
Branding

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.
Infographics

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost.
Rebranding

Put Data Front and Center to Guide Your Rebranding

Ace your rebranding efforts by incorporating data about customers, competitors and yourself.
Growth Strategies

Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think

Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?
Branding

How I Defined My Brand Language Using This Secret Tool

In our latest episode of 'Tough Love Tuesday', brand strategist Jennifer Kem talks about how entrepreneurs must focus on archetypes to find a brand that resonates with their audience.
Branding

3 Branding Goals I Know You Can Accomplish This Year

Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Storytelling

3 Storytelling Tips for Brands in Emerging Tech Sectors

The brand that tells the best tale will win, so flex your storytelling muscles and get to work.
Branding

Side Hustlers: Find Out How to Build a Powerful Brand That Your Customers Will Love

Brand strategist genius Jennifer Kem on Tuesday will share the secret of what makes a great brand, how to develop your brand and the importance of feedback.
Thought Leaders

Why You Shouldn't Always Charge to Speak and Write

Doing the work for exposure is how you command a big fee later.
Turnaround Strategies

Why a Turnaround at Toys R Us Will Tank

Without an effort to transform its brand story, Toys R Us is another retail example of too little, too late.
Branding

7 Shortcuts to Build Early Visibility For Your Brand

The central problem with visibility isn't awareness of its importance; it's finding the cash to pay for it.
Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.