Branding

7 Ways To Save Time, Energy and Money on Content Marketing
Content Marketing

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
How to Get Your Branding Noticed
Branding

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
Why You Should View Every Mistake and Idea as an Opportunity
Inspiring Your Team

Why You Should View Every Mistake and Idea as an Opportunity

This CEO explains that failure is a chance to improve -- and why he always listens to his team.
Tony Robbins's Social Media Director Shares His Marketing Tips
Entrepreneur Network

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
The 10 Biggest Mistakes in Personal Branding
Personal Branding

The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Ryan Erskine
Capitalize on Trends But Stand Firm on Your Identity
Trends

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.
What Small Brands Do That Big Names Can't
predictions 2017

What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
Branding

5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
3 Lessons to Learn From the Marriott-Starwood Merger
Mergers and Acquisitions

3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Aj Agrawal
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
Branding

5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Moves to Get Your Startup Featured in Major Media Publications
Getting Publicity

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
People Judge Your Brand Before They Even Know What You Sell
Branding

People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?
Ben Simkin
New Balance Suffers a Brand Mangling 'Whitewashing'
Branding

New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
Aleks Kang

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”