Branding

Don't Obsess Over the Obstacles, Says the Founder of Schmidt's Naturals

Jaime Schmidt built and sold Schmidt's Naturals for millions. Her advice: Don't focus too much on the challenges ahead. Just get going.
Healthy Eating

Why Franchising Is the Future of the Healthy-Fast-Food Movement

Younger generations are on board to eat healthier. In certain parts of the country, it's just about access to affordable options.
Crisis Management

5 Things Advertisers Should Consider Amidst the COVID-19 Pandemic

There's never been a more crucial time to message your brand carefully.
Branding

How Barstool Sports Built Its Brand

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand.
Branding

Compiling Your Brainstorming Results into Real Business Names

Here's one way to take all your business name ideas and narrow your options to something workable.
Branding

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.
Marketing

3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.
Photos

Could Your Branding Use Some Pizzazz? Get Unlimited, Royalty-Free Access to Stock Photos for $25.

From landing pages to print media, Scopio has photos for all of your design needs.
Branding

3 Branding Tips to Bring Your Startup's Story to Life

Don't overlook the role branding plays in your business's success.
Branding

How to Lead With Your Brand

Jessica Abo sits down with speaker, facilitator and performance consultant Jayzen Patria.
Branding

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.
Branding

How to Convert Someone to Your Cause in 5 Simple Steps

Phillip Stutts discusses the branding and marketing lessons he's learned from working in politics for the past two decades.
Starting a Business

Interested in Starting a New Business? 8 Helpful Tips on How to Begin

Taking a long-term view and breaking up projects into manageable tasks are key.
Branding

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.