Branding

EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.
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EarthLink Helped Bring the Web to the Public. Now It Wants to Be Known for Something New.

We spoke with the company's CEO, Joe Eazor, about the challenges he faces leading the legacy brand.
Stephen J. Bronner
11 Common Mistakes You Must Avoid When Building Your Online Brand
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11 Common Mistakes You Must Avoid When Building Your Online Brand

Your digital footprint could be the difference between success and failure.
Chirag Kulkarni
6 Steps for Continuous Brand Improvement
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6 Steps for Continuous Brand Improvement

Keeping your brand fresh and relevant is an ongoing process. Follow these steps to keep your brand updated.
Karen Tiber Leland
4 Reasons Your Company Should Use Native Advertising
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4 Reasons Your Company Should Use Native Advertising

Your target audience doesn't want to be sold. Give them something to think about instead, and you'll help engender brand loyalty around shared viewpoints.
Ayodeji Onibalusi
5 Signs It's Time to Rebrand
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5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
How to Get Your Company to Transform and Become One With Your Brand Promise
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How to Get Your Company to Transform and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how to do it right.
Karen Tiber Leland
How Your Business Can Start Using Instagram Stories
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How Your Business Can Start Using Instagram Stories

Here are 18 businesses using Instagram Stories to boost their branding.
Alfred Lua
What This Year's Best Streamed Brand Campaign Got Right
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What This Year's Best Streamed Brand Campaign Got Right

Find out why this internet star took home the 2016 Streamys award for Best Brand Campaign.
Rose Leadem
6 Steps to Creating a Branded YouTube Channel
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6 Steps to Creating a Branded YouTube Channel

Learn how you can launch a YouTube channel for your business -- even if you aren't a video expert.
Reach More Customers with Influencer Marketing
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Reach More Customers with Influencer Marketing

Here are a few simple ways to attract the right people to your brand.
Data 'Changes a Brand From a Promise to an Outcome'
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Data 'Changes a Brand From a Promise to an Outcome'

When there are sensors in everything, companies will have to do more than deliver on their promises.
Lydia Belanger
Transform Your Company and Become One With Your Brand Promise
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Transform Your Company and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.
Karen Tiber Leland
You Need a Strategy for Branding Yourself Online as a Thought Leader
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You Need a Strategy for Branding Yourself Online as a Thought Leader

Adroit use of social media is essential for highlighting your industry knowledge.
Dipti Parmar
Maximize Your Returns With Social Media Targeting
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Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Tracy Byrnes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”