My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Branding

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
Branding

4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It's what will help your company gain new customers, and most importantly, it's what will keep them coming back.

The Woman Behind Bonobos's Controversial #EvolveTheDefinition Ads Just Became Its CEO

Micky Onvural says that her being a woman is exactly why she's fit to help the menswear brand fulfill its mission of breaking traditional gender stereotypes.
Branding

Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.

The 3 Data Sets Essential to Establishing Your Cannabis Brand

A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.
Branding

Refreshing Your Brand Doesn't Mean Starting Over

There are ways to make impactful changes that resonate with your customers without starting from scratch.
brand ambassadors

How to Charm Rejected Applicants Into Being Brand Ambassadors

Delivering bad news doesn't require being a mean person.

Women: Here's How to Overcome Your Fear of Your Personal Brand

Research shows that social stereotypes assert women should be more focused on promoting others than themselves – but that isn't going to get us anywhere.

3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression

Trade shows are a rare opportunity to gather with everybody you need to meet.
Branding

5 Simple Adjustments That Bring In High-End Clients Consistently

Don't settle for clients who pay late, ask for discounts and deals, waste your time and don't do the work.
Papa John's

Ousted Papa John's Founder Creates Website to 'Save' His Company and Get the 'Truth Out There'

'The Board wants to silence me. So this is my website, and my way to talk to you,' John Schnatter says on the site.
Rebranding

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don't rush a rebrand.
Apple

3 Key Factors That Led to Apple Becoming the World's First Trillion-Dollar Company

Apple has never competed on price, yet it is the brand preferred by people across the wealth spectrum.

5 Characteristics Essential for Success as a Cannabis Entrepreneur

Everyone going into the cannabis business is a pioneer and an evangelist for the industry.