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Branding

The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst

How a considered name change boosted business for the startup.
Social Entrepreneurship

Kristen Bell and Her Cofounders Built a Company to Save Lives. But Growing It Wasn't So Simple.

With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.
Branding

How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many.
SEO

7 Reasons Why SEO Matters for Every Startup

No matter how lean your startup, you can at least afford do-it-yourself SEO.
Marketing

Branding Strategies That Create Customers Who Spend 300% More

How to use the Internet to create and grow your brand.

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?
Advertising

Advertising is Changing -- Know How to Lean into the Change

Opportunities are emerging as brands shift strategy for creating content, advertising and reaching consumers.
Branding

Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century.
Branding

How Spider-Man Can Help Your Brand Keep Its Edge

Want better branding? Stop thinking about web design, and start thinking about web slinging.
Rebranding

Going Out of Style? Revamp Your Brand With This Marketing Strategy.

You can use these three tactics to revitalize your brand's relevancy through experiential marketing.
Branding

5 Ways to Build Your Brand That Aren't Social Media Marketing

Forget those micro influencers for now! Customer service, a well-thought-out 'persona' and a great logo are the tools to focus on.
Branding

A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here's how to position yourself and your business.