Branding

Maximize Your Returns With Social Media Targeting
Social Media

Maximize Your Returns With Social Media Targeting

Social media can be overwhelming, but it also can be an efficient way to attract new customers.
Tracy Byrnes
Now Customers Can Hail an Uber From Your Website
Branding

Now Customers Can Hail an Uber From Your Website

With the ridesharing company's partnership with Yext, businesses can create a unique branded experience as customers are en route.
Nina Zipkin
Content Marketing Takes Time, But Can Add Huge Value
Content Marketing

Content Marketing Takes Time, But Can Add Huge Value

Done right, content marketing will pull in customers for a lifetime.
Jim Joseph
The Marketing Genius Behind Snapchat's Name Change
Rebranding

The Marketing Genius Behind Snapchat's Name Change

Wait! What's this 'new' company Snap and what are those cool new video glasses it's selling?
Jayson DeMers
5 Essential Tips for Networking in Real Estate
Real Estate

5 Essential Tips for Networking in Real Estate

Networking is fundamental to the success of any real estate business.
Mohan Kailas
5 Ways to Create a Culture That Aligns With Your Brand
Branding

5 Ways to Create a Culture That Aligns With Your Brand

Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.
Karen Tiber Leland
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Aaron Agius
How to Curate Content and Grow Your Online Following
Content

How to Curate Content and Grow Your Online Following

If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
Kevan Lee
5 Ways These YouTube Superstars Built Business Empires
Growing a Business

5 Ways These YouTube Superstars Built Business Empires

Start with consistency, authenticity and an ability to execute your ideas.
Nina Zipkin
How Personal Branding Helped Give My Life Direction
Personal Branding

How Personal Branding Helped Give My Life Direction

Personal branding forces you to think about what you're doing and where you're going.
Ryan Erskine
3 Brand Building Secrets From Beauty Expert Michelle Phan
Branding

3 Brand Building Secrets From Beauty Expert Michelle Phan

Remember, you're a human being, not a collection of images and posts.
Nina Zipkin
How to Strengthen Your Personal and Executive Presence
Branding

How to Strengthen Your Personal and Executive Presence

Find out how to develop the "It" factor you need to be a brand people follow.
Karen Tiber Leland
Customers Don't Mind Waiting for a Superior Product
Storytelling

Customers Don't Mind Waiting for a Superior Product

Rome wasn't built in a day and neither was much else that we consider valuable.
Chip R. Bell
4 Steps for Creating an Online Path to Purchase
Social Media Marketing

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Madeline Popelka

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”