Branding

Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.
Personal Branding

A Resilient Personal Brand Ensures Your Competitive Edge

Building your relevance for a future workplace based on lateral movement.
Gifts

Want People to Remember Your Gift This Holiday Season? Follow These 10 Tips.

Business gifting can be highly effective, but if done incorrectly, it can hurt your brand.
Employee Engagement

5 Ways to Authentically Connect Your Employees to the Brand

Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Cannabis

Do Marijuana Users Have More Sex? Research Indicates They Do.

The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
Brands

What Factors Determine a Brand's Value?

David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Branding

Why Branding Experts Need to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
Branding

The 4 Most Lethal Branding Mistakes and How to Avoid Them

Have a well-written and consistent message across all mediums.
Social Media

10 Tips for Creating the Perfect Social Media Content for Your Brand

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO.
Starting a Business

5 Strategic Moves Startups Can Make to Build a Brand That Sticks

The strategic decisions that'll put your company ahead of the curve years from now need to be made beginning day one.
Branding

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.
Growth Strategies

5 Tips for Scaling Your Influence as a Millennial Entrepreneur

Take a deep dive into the pool of influencers. You'll find large growth-hacking opportunities there.
Instagram

10 Templates to Help You Create Beautiful Instagram Stories

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.
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