Branding

6 Personal Branding Rules to Being Popular and Profitable
Take It From The Pros

6 Personal Branding Rules to Being Popular and Profitable

Rule #3: don't tie yourself down with too many rules.
How to Communicate Your Brand Across Multiple Audiences and Platforms
Take It From The Pros

How to Communicate Your Brand Across Multiple Audiences and Platforms

Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
Jill Schiefelbein
3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them
Take It From The Pros

3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them

Tips to help left-brained innovators get their brand launch right.
Geoff Cunningham
5 Strategies for How to Make Customers Trust Your Brand
Take It From The Pros

5 Strategies for How to Make Customers Trust Your Brand

Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
Thomas Smale
6 Tips to Building a Stronger Brand Using New Media
Take It From The Pros

6 Tips to Building a Stronger Brand Using New Media

Branding is all about trust, so make sure you get it right the first time.
Ann Smarty
Marketing Lessons from the Fake Bacon Shortage
Take It From The Pros

Marketing Lessons from the Fake Bacon Shortage

It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
Jim Joseph
Why I Spent $1.5 Million on Our Domain
Take It From The Pros

Why I Spent $1.5 Million on Our Domain

It's a lot of money, but worth the cost.
Noah Kagan
A 5-Step Checklist to Maximize Press Coverage for Your Business
Take It From The Pros

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine
Fixating On How You're Different Can Hurt Your Marketing
Take It From The Pros

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Take It From The Pros

Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.

Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
Jayson DeMers
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
Take It From The Pros

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Mark S. Babbitt
Why Your Startup Needs to Protect Its Online Reputation From Day 1
Take It From The Pros

Why Your Startup Needs to Protect Its Online Reputation From Day 1

it's important for every company to be proactive about its online reputation.
Andrew Medal

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.