Branding
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
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Superhero Strategies for Nailing Your Branding
You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
You want searchers to find your brand specifically, not just the products or services you offer.
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Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts
If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
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3 Things to Know About Writing for Large Publications
Being featured in a large publication will increase your exposure, but it's not an instant money maker.
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Dick's Wins Auction for Sports Authority Brand
The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
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6 Tips for Creating a Sexy Logo
Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
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5 Books to Help Strengthen Your Brand
Make sure you evaluate your brand before launching your next business or product.
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Digital Marketing in a 'Culture of Victimhood'
Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
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A New Paradigm for Building Customer Trust
How do you build trust among your customers? Follow these critical steps.
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What Social Media Can Teach Us About Managing Customer Experience
Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
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How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
When Vaynerchuk speaks about branding, everyone perks up and listens.
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This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks
Wheelys Café CEO Maria De La Croix hails from Sweden and has a fine arts degree, but she identifies with the Silicon Valley ethos.
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3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”