Branding

W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
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W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
What Potential Employers Want to Know Most Is Not On Your Resume
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What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Ryan Erskine
7 Ways to Get Your Customers to Actively Promote Your Brand
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7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Jayson DeMers
BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community
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BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community

The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
Nina Zipkin
When Is It a Good Idea to Change Your Company's Name?
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When Is It a Good Idea to Change Your Company's Name?

The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Nina Zipkin
Your Brand Is About the Feels
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Your Brand Is About the Feels

Integrity, reputation, trust and relationships are the components of the emotional side of branding.
6 Popular Services to Sell as a Brand Consultant
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6 Popular Services to Sell as a Brand Consultant

These services each offer customers a look into their brand and how it performs against its competitors.
Shelby Larson
Budweiser Wants You to Grab a Six Pack of 'America'
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Budweiser Wants You to Grab a Six Pack of 'America'

Budweiser cracks open a fresh can of patriotism this summer. Just remember: Don't America and drive.
Entrepreneur Staff
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
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4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
3 Ways Businesses Can Profit From Local Outreach
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3 Ways Businesses Can Profit From Local Outreach

A community outreach program can help your business gain local traction and visibility without a huge investment.
Jana Barrett
Companies, Clients and Colleges Are Googling You. Now What?
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Companies, Clients and Colleges Are Googling You. Now What?

Your online presence is one of the best ways to build identity capital and invest in your future.
Ryan Erskine
What Prince Can Teach All Companies About Rebranding
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What Prince Can Teach All Companies About Rebranding

The recent death of the artist known as "The Purple One" (among other names) offers lessons in the power of image, branding, and adaptability.
Fire Your Marketing Team and Hire Homeless People
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Fire Your Marketing Team and Hire Homeless People

A man holding a clever sign reminded me about the power of great copy.
Andrew Medal

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”