Branding
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How a Coffee Startup Chose its Crowdsourced Logo
Sometimes, the answer is clear.
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6 Personal Branding Rules to Being Popular and Profitable
Rule #3: don't tie yourself down with too many rules.
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![Jill Schiefelbein]()
How to Communicate Your Brand Across Multiple Audiences and Platforms
Author Jill Schiefelbein chats with Ivonne Kinser, director of digital strategy and innovation at Avocados From Mexico, about building a singular brand voice.
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![Geoff Cunningham]()
3 Mistakes (Nearly) Every Tech Startup Makes -- and How to Avoid Them
Tips to help left-brained innovators get their brand launch right.
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![Jon MacDonald]()
Trust Your Insights More Than Those Big Brands You Envy
Be original, not a copycat.
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![Thomas Smale]()
5 Strategies for How to Make Customers Trust Your Brand
Building trust doesn't happen in a vacuum. You have to remain consistent in your messaging, understand your buyer personas and deliver on your promises over time.
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![Ann Smarty]()
6 Tips to Building a Stronger Brand Using New Media
Branding is all about trust, so make sure you get it right the first time.
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![Jim Joseph]()
Marketing Lessons from the Fake Bacon Shortage
It's just not the right climate for this type of stunt tactic anymore. So how do you get creative while still staying truthful?
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![Noah Kagan]()
Why I Spent $1.5 Million on Our Domain
It's a lot of money, but worth the cost.
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![Ryan Erskine]()
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
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![Kimanzi Constable]()
Fixating On How You're Different Can Hurt Your Marketing
People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
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![Jayson DeMers]()
Are Your Employees on Social Media? Here Are 4 Reasons They Should Be.
Social media is a powerful networking tool, so let your employees connect -- on your company's behalf.
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![Mark S. Babbitt]()
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
The President demonstrates what to do -- and not do -- to build a solid personal brand.
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![Andrew Medal]()
Why Your Startup Needs to Protect Its Online Reputation From Day 1
it's important for every company to be proactive about its online reputation.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
