Branding

Finding Employee Brand Evangelists
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Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
4 Ways to Protect Your Brand Without Involving the Courts
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4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Steve Cook
4 Ways to Boost Ranking For Your Own Branded Terms
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4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
John Rampton
This Election We'll Learn If Content Marketing Translates Into Votes
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This Election We'll Learn If Content Marketing Translates Into Votes

Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
Matt Munson
7 Essential Tools for Easily Building Your Personal Brand Online
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7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
Ryan Erskine
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
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Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle
Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview
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Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
Nina Zipkin
How to Take Over the Internet and Become a Social-Media Celebrity
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How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
Lewis Howes
8 Things McDonald's Can Teach You About Business Success
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8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
How to Woo a Corporate Partner in 6 Simple Steps
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How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
Aleda Schaffer
The Best and Worst Ads of Super Bowl 50
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The Best and Worst Ads of Super Bowl 50

Peyton Manning who? For us, the big game was all about the commercials. Which ones were a touchdown and which ones fell flat?
Kim Lachance Shandrow
Fans React Angrily After Popular YouTubers File to Trademark 'React'
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Fans React Angrily After Popular YouTubers File to Trademark 'React'

The Fine Brothers claim the filing was about protecting their brand, but the pair have since announced that they will withdraw the application.
Nina Zipkin
Millions of Diet Coke Bottles Are Getting Some Love From HP
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Millions of Diet Coke Bottles Are Getting Some Love From HP

The personal computer and printer specialist inked a deal with The Coca-Cola Company to print custom designs on Diet Coke bottles.
10 Ways Entrepreneurs Undermine Their Personal Brands
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10 Ways Entrepreneurs Undermine Their Personal Brands

Self aggrandizement and public tantrums are two paths to becoming known in the worst ways possible.
John Rampton

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”