Branding

With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again
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With its New Ad, Chipotle Wants to Make You Forget Its Troubles and Fall in Love Again

The embattled restaurant chain put out a charming advertisement amidst legal trouble for a top exec.
Nina Zipkin
Superhero Strategies for Nailing Your Branding
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Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them
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7 Ways to Make Search Results For Your Brand Name Exactly How You Want Them

You want searchers to find your brand specifically, not just the products or services you offer.
Jayson DeMers
Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts
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Not Believing His Own BS: Why Shark Tank Star Chris Sacca Wears Those Funky Embroidered Cowboy Shirts

If you think it's because the billionaire venture capitalist has a little hillbilly in him, you're wrong.
Kim Lachance Shandrow
3 Things to Know About Writing for Large Publications
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3 Things to Know About Writing for Large Publications

Being featured in a large publication will increase your exposure, but it's not an instant money maker.
Tyler Leslie
Dick's Wins Auction for Sports Authority Brand
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Dick's Wins Auction for Sports Authority Brand

The naming rights to a football stadium in Denver, Colo., home of the National Football League's Denver Broncos, are still up for grabs.
6 Tips for Creating a Sexy Logo
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6 Tips for Creating a Sexy Logo

Your logo is important. Don't let an "expert" talk you into something you don't feel "light" about.
Melissa Dawn
5 Books to Help Strengthen Your Brand
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5 Books to Help Strengthen Your Brand

Make sure you evaluate your brand before launching your next business or product.
The Staff of Entrepreneur Media, Inc.
Digital Marketing in a 'Culture of Victimhood'
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Digital Marketing in a 'Culture of Victimhood'

Given the today's hyper-sensitivity toward misogyny, racism and other forms of bigotry, you may commit unwitting 'microaggressions.' Here's how not to.
Mike Canarelli
A New Paradigm for Building Customer Trust
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A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
What Social Media Can Teach Us About Managing Customer Experience
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What Social Media Can Teach Us About Managing Customer Experience

Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Daniel Newman
How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
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How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk

When Vaynerchuk speaks about branding, everyone perks up and listens.
Udemy
This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks
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This Entrepreneur Created a Global Café Franchise as an 'F You' to Starbucks

Wheelys Café CEO Maria De La Croix hails from Sweden and has a fine arts degree, but she identifies with the Silicon Valley ethos.
Lydia Belanger
3 Crazy-Simple Ways to Make Your Personal Brand Stand Out
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3 Crazy-Simple Ways to Make Your Personal Brand Stand Out

Making a name, and an image, for yourself isn't all that hard. Focus on a few key areas to create a personal brand that stands out -- in a good way -- from all the others.
Mel Carson

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”