Branding

Safeguarding Your Brand in Trump's Social Media World
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Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
4 Questions To Help Leaders Define Their Brand
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4 Questions To Help Leaders Define Their Brand

Leaders who understand their personal brand can answer these four questions about their brand's value proposition – in just a few words.
Glenn Llopis
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
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5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
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4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
How to Be Interesting When Everything Has Already Been Said
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How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.
Parth Misra
5 Ways Your Business Can Protect Its Online Brand
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5 Ways Your Business Can Protect Its Online Brand

When new customers Google your brand, do they like what they see?
Aj Agrawal
4 Strategies That Drive Brand Loyalty
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4 Strategies That Drive Brand Loyalty

Your organization likely has some brand advocates constantly engaging on social media. So, surprise them.
Jeffrey Hayzlett
How to Build a Personal Brand That Elevates Your Company
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How to Build a Personal Brand That Elevates Your Company

Who are you, and what can you contribute? Once your consumer audience knows these things, you're on your way.
Aj Agrawal
8 Holiday Tips for Better Branded Video Content
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8 Holiday Tips for Better Branded Video Content

Strengthen your brand image through appropriately themed video content.
Samuel Edwards
12 Local SEO Tips From SEO Agency Founders
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12 Local SEO Tips From SEO Agency Founders

These strategies will help boost your brand, expand your reach and gain an edge over the competition.
Ajay Paghdal
There's Now a Fish Restaurant in Iraq Named After Donald Trump
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There's Now a Fish Restaurant in Iraq Named After Donald Trump

The 31-year-old restaurant owner insists the branding is more about turning a profit than endorsing politics.
The Role of Color in Branding (Infographic)
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The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Rose Leadem

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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