Branding

3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth
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3 Reasons Why You Can't Afford to Feel Bad Charging What You're Worth

You can't get back the time you sold cheap just to earn a reputation as the low-cost option.
Jonathan Long
3 Steps to Becoming a Thought Leader
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3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
Karen Tiber Leland
How Jeff Beacher Turned Madness Into Millions
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How Jeff Beacher Turned Madness Into Millions

Before there was 'experiential theater,' there was Beacher's Madhouse.
Dan Bova
5 Mistakes That Can Destroy Your Launch
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5 Mistakes That Can Destroy Your Launch

Don't let your genius product idea crash to Earth due to an avoidable marketing gaff. Heed this list and achieve lift off.
Phil La Duke
5 Ways Entrepreneurs Can Gain a Competitive Advantage
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5 Ways Entrepreneurs Can Gain a Competitive Advantage

If you want to build a company that no longer needs to go head to head with others, you need to build leverage.
Peter Voogd
How to Stand Out When Your Competitors All Look the Same
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How to Stand Out When Your Competitors All Look the Same

You won't be remembered if you aren't heard.
Michelle Martin
Branding Lessons From the Presidential Conventions
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Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
5 Branding Mistakes No Startup Can Afford to Make
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5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
Samuel Edwards
5 SMS Marketing Tips for Small Businesses
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5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Anand Srinivasan
Global Citizens Will Expand Your Company's Reach -- and Reputation
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Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.
Elliot Tomaeno
3 Shifts to Make Your Brand Effective
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3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Karen Tiber Leland
3 Ways to Create a Brand Statement That Sticks
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3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
7 Simple Mistakes to Avoid in Content Marketing
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7 Simple Mistakes to Avoid in Content Marketing

Creating informative, helpful content for marketing purposes is easier said than done. There are a few common mistakes that most beginners make that you can avoid.
The Right Way to Start Branding Yourself Right Out of College
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The Right Way to Start Branding Yourself Right Out of College

Jobs come and go. But your personal brand stays. Consider your brand your life raft for when life's seas turn rough.
Han-Gwon Lung

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”