Branding - Page: 7

Lead Generation Without Brand Trust is a Losing Game

If your business lacks a solid foundation of brand awareness and trust, your leads are far more likely to fall on barren ground.

5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Liana Zavo

He Moved From Pakistan at 18 and Got a Job at KFC. Three Decades Later He Owns a KFC, Taco Bell, Pizza Hut and More.

Shawn Shariff has operated every one of Yum! Brands flagship brands in Southern California.

What Working With A-List Celebrities Has Taught Me About Running a Fintech Company

At first glance, the fintech industry has nothing to do with the hospitality and entertainment industry. But a keen entrepreneur should always reflect and take a closer look.

Why You Need a Personal Brand to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

Liquid Death Got Ridiculously Successful by Asking One Question: 'What's the Dumbest Idea You Can Think of Right Now?'

Want to stand out in a crowded market? The founder of ridiculous canned-water brand Liquid Death has a suggestion: Embrace dumb ideas.

Margot Boyer-Dry

The 3 Pillars of Building a Successful Brand on Amazon

Find out why a strong brand is vital for an Amazon seller's success in 2022.

Journey Mapping Your Way to a Better Personal Brand

Use your unique journey to stand out as an expert in a noisy world.

Naomi Garrick

10 Steps to Future Proofing Your Personal Brand for 2022

Get a head start to positioning, packaging and promoting your personal brand in a growing online world.

Naomi Garrick

What Conscious, Millennial Consumers Really Want, and How to Give It to Them

If you're a sustainable business owner, gaining the trust of this consumer base should be your top priority.

Focus on One Thing, or Diversify?

Advice for new business almost inevitably falls into those two camps, but there's actually an effective way to embrace both strategies.

Jeffrey Shaw