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Branding

Marketing Strategies

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Social Media Marketing

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
Entrepreneurs

How to Build a Million-Dollar Brand When You're Broke and Living on Your Sister's Couch

'Fast N' Loud' star and serial entrepreneur Richard Rawlings talks about his passion for cars and drive for success.
Trust

6 Ways to Earn Consumer Trust in an Untrusting Era

"Fake news" has taken a big bite out of consumer trust in brands. Here's how to restore it.
Startup Mistakes

The Bodega Effect: Lessons In Branding From the Rise and Fall of a Startup

When you set out to disrupt the status quo, don't pick a status quo people love.
Branding

Six Famous Entrepreneurs Who Show How Your Personal Brand Powers Deal Flow

Your personal brand reflects more than what people think of your product or service, it's what they think of you, and will determine what your business will really be worth in the end.
Transparency

How This Recruiting Company Is Putting the 'Human' Back Into Human Resources

Companies have a hard time recruiting and retaining the elusive millennial employee. The Muse CEO Kathryn Minshew has a solution: Tell them everything.
Branding

Top Takeaways from the 'Most Interesting Man in the World' Campaign

There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
YouTube

12 Tips to Make Money On YouTube

Know your audience -- and listen to them -- then give them something worth watching.
Entrepreneurs

5 Signs You Need to Start Building Your Personal Brand

Time, time, time -- find it, grab it -- and build your personal brand now.
Influencer Marketing

11 Common Mistakes You're Making With Influencer Marketing

Everything you've heard about results of this powerful branding and marketing strategy is true, but certainly not guaranteed.