Branding

Personal Branding

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
Branding

Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand.
Marketing

Hims Scored Big With Male Consumers. Can It Repeat The Trick With Women?

The year-old startup got men to comfortably talk about uncomfortable issues. Now, the launch of Hers will test its ability to reach women with the same level of finesse.
Content Marketing

4 Content Strategies Every 'Experiential' Campaign Needs

Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign's effects.
Grow Your Business

4 Assumptions That Are Hurting Your Business

You don't know what you don't know -- and your bias could be a big obstacle to success.
Success

19 Books to Read to Be Successful in 2019

The most successful people in the world have written it all out for you.
Branding

How to Create a Million-Dollar Brand

Here's how you can make your business idea rise above the noise and generate excitement.
Branding

Toy Story: How FAO Schwarz Came Back to Life

Entrepreneur paid a visit to the iconic, recently re-opened toy store.

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.
Company values

Do You Stand Up for What You Truly Value?

You may have business values, but do you have the courage of your convictions? Find out how to determine if you've got what it takes to back up your words with actions.
Events

How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image.

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Company Culture

3 Ways to Check That Your Business Values Are Being Lived by Your Employees

Get closer to achieving the 'Hero Factor' status you deserve by double-checking that your company is truly expressing your business values.
Influencers

How to Create a Millennial Brand That Your Audience Will Come Back to Over and Over

To carve out an area you will excel at, you should get specific as possible.