Branding

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Marketing

5 Expensive Mistakes to Avoid With Out-of-Home Advertising

Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.

Marketing

How to Design a Business Blog That Inspires Readers to Become Followers

Customers expect to see some type of thought leadership coming from the businesses they patronize, and cultivating a well-designed, helpful blog can be one avenue for establishing your authority.

Growing a Business

Why Your Personal Digital Brand is Vital to Success

If a personal brand is how you are perceived, a personal digital brand is how you are perceived through the data that represents you on the internet.

Marketing

3 Things Marketers Get Wrong With Expansion

It's time to expand your marketing efforts past the behemoths of Facebook and Google. But beware, don't make these mistakes.

Growing a Business

How to Write a High-Performing Content Marketing Strategy

It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.

Business Process

Brittany Barnhart Teaches You How to Attract and Convert Your Audience With the P.O.W.E.R. Method

Learn the five step process for creating, promoting and delivering your services.

Branding

Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead

A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.

Social Media

Influencers Are The Future of Marketing. Here's How To Prepare Your Brand

In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.

Science & Technology

The Metaverse Is the Future of Business. Here's How to Plan for It.

Businesses will soon need professionals whose job is to create a presence and potentially build with Web3 technologies and concepts in the metaverse — and there's plenty that businesses can do now to prepare for that.

Growing a Business

"King of NIL" Rayquan Smith on How to Market Yourself with Hustle

Interview with Norfolk State student athlete Rayquan Smith about personal branding, being more than a student athlete, and profiting from name, image, and likeness.

Marketing

How to Use Your Personal Brand to Attract Dream Clients (and Repel Nightmare Ones)

Weeding out the wrong clients is just as important as drawing in the right ones. Luckily, when you show up authentically, your personal brand will do both for you.

Thought Leaders

Protect your Property With This Easy Tool

Patents not only offer an extra layer of innovation protection, but they are also a great way to protect your business's intellectual property.

Marketing

How Holiday Marketing Can Help Enhance your Brand Image

The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.

Growing a Business

Using Customer Behavior to Maximize Your Online Presence

We know that digital presence is a critical part of business strategy, but how can business owners and marketing managers ensure that their plans are effective?

Branding

Boost Your Brand Awareness By Using These Social Media Platforms That Brands Often Overlook

Find out which social media platforms you're missing out on that could potentially help boost brand awareness, generate leads and increase conversions.