Branding
Take It From The Pros
![Nina Zipkin]()
When Is It a Good Idea to Change Your Company's Name?
The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
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Content Strategies for Customer Engagement
It has never been easier for brands and customers to interact and engage with one another.
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![Lanre Onibalusi]()
5 Mistakes No Entrepreneur Has Ever Survived
Founders who don't get the basics right are rewarded with the opportunity to learn from failure.
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![Gerard Adams]()
Social Currency and Your Circle of Influence
Your great idea goes nowhere without people who have confidence in you and will help you succeed.
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![Phil La Duke]()
I Used Social Media and Blogging to Become Famous for Nothing
How one man used social media to become a legend in his own mind -- and in Peru.
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![Gerard Adams]()
7 Pillars of Being an Influence in Your Market
Discover the characteristics you'll need to grow your brand.
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![Brian D. Evans]()
This Mindset Shift Is Key to Building a World-Class Network
Your peers, not a remote a billionaire, are the foundation of a strong network.
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How La Colombe Made Its Canned Lattes a Hit With Retailers
It sold 10,000 cans in one hour.
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![Carol Roth]()
Small Businesses That Encourage Tipping Are Killing Their Brand
The tip cup by the register tells customers you would rather your team panhandle than pay them decently.
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4 Ways to Overcome Post-Holiday Blues
In order to prevent the post-holiday blues, you have to do a little bit of planning and accept that it is over so that you can get back to the right mindset.
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![Jim Joseph]()
Safeguarding Your Brand in Trump's Social Media World
The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
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![Glenn Llopis]()
4 Questions To Help Leaders Define Their Brand
Leaders who understand their personal brand can answer these four questions about their brand's value proposition – in just a few words.
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![Segun Onibalusi]()
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
Get your customers to market your brand for you by providing them opportunities to create user-generated content.
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![Jennifer Miller]()
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
