Branding

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
Make More Happen

Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care

It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Kim Lachance Shandrow
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Make More Happen

Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image

Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Luis Gallardo
How to Define and Implement a Social Mission for Your Business
Make More Happen

How to Define and Implement a Social Mission for Your Business

You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Jayson DeMers
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
Make More Happen

Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.

Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Erin Schultz
Consistency Is King, Queen and All the Aces in the Game of Branding
Make More Happen

Consistency Is King, Queen and All the Aces in the Game of Branding

Without consistency, you don't have a brand. At least not in my book!
Jim Joseph
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
Make More Happen

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Kim Lachance Shandrow
How to Build a Brand That Stands the Test of Time
Make More Happen

How to Build a Brand That Stands the Test of Time

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Jana Barrett
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Make More Happen

W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury

Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Erin Schultz
What Potential Employers Want to Know Most Is Not On Your Resume
Make More Happen

What Potential Employers Want to Know Most Is Not On Your Resume

You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Ryan Erskine
7 Ways to Get Your Customers to Actively Promote Your Brand
Make More Happen

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Jayson DeMers
BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community
Make More Happen

BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community

The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
Nina Zipkin
When Is It a Good Idea to Change Your Company's Name?
Make More Happen

When Is It a Good Idea to Change Your Company's Name?

The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Nina Zipkin
3 Entrepreneurial Lessons from People You Hate to Love
Make More Happen

3 Entrepreneurial Lessons from People You Hate to Love

Even celebrities you can't stand are doing something right that could help you in your business.
Engelo Rumora
Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand
Make More Happen

Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand

Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Lewis Howes

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”