Branding

7 Ways To Save Time, Energy and Money on Content Marketing
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7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
How to Get Your Branding Noticed
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How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
Tony Robbins's Social Media Director Shares His Marketing Tips
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Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
Mark Fidelman
The 10 Biggest Mistakes in Personal Branding
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The 10 Biggest Mistakes in Personal Branding

Quit sabotaging your personal brand with these embarrassing blunders.
Ryan Erskine
Capitalize on Trends But Stand Firm on Your Identity
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Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.
Joy Chen
What Small Brands Do That Big Names Can't
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What Small Brands Do That Big Names Can't

When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
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5 Rules of Branding That Will Make You A Sought-After Superstar

Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
Han-Gwon Lung
3 Lessons to Learn From the Marriott-Starwood Merger
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3 Lessons to Learn From the Marriott-Starwood Merger

Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
Aj Agrawal
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
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5 Ways to Get to Know Your Brand Better (and Why You Should Do That)

If your brand were a fictional character, what personality traits would he or she display?
Jayson DeMers
5 Moves to Get Your Startup Featured in Major Media Publications
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5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
People Judge Your Brand Before They Even Know What You Sell
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People Judge Your Brand Before They Even Know What You Sell

Which ice cream flavor is smoother and creamier, Frosh or Frish?
Ben Simkin
New Balance Suffers a Brand Mangling 'Whitewashing'
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New Balance Suffers a Brand Mangling 'Whitewashing'

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
Aleks Kang
5 Steps to Creating a Loyalty Building Strategy for Your Business
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5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Ann Smarty

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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