Branding

Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines
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Labels Truly Matter, Especially to Influencers Such as Amy Schumer -- Lessons From This Week's Headlines

Plus: Find ways to relax like Warren Buffett after a long day at the office.
Lindsay Friedman
J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction
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J.K. Rowling's Chair Fetches Eye-Popping Amount at Auction

The author used the chair to write the first two Harry Potter books.
Nina Zipkin
What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe
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What You Can Learn From 'Glamour's' Brand-Tarnishing Amy Schumer 'Plus Size' Gaffe

First, butt out of the body positive movement if you don't understand it. Second, never say sorry unless you mean it.
Kim Lachance Shandrow
What's Better -- Building a Personal or Business Brand? Or Both?
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What's Better -- Building a Personal or Business Brand? Or Both?

Content-marketing expert Salma Jafri helps you weigh the options of brand-building in this YouTube video.
Entrepreneur Network
Finding Employee Brand Evangelists
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Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Derek Newton
4 Ways to Protect Your Brand Without Involving the Courts
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4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Steve Cook
4 Ways to Boost Ranking For Your Own Branded Terms
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4 Ways to Boost Ranking For Your Own Branded Terms

All that's required to push your company name to the coveted top rank on search is working at it steadily.
John Rampton
This Election We'll Learn If Content Marketing Translates Into Votes
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This Election We'll Learn If Content Marketing Translates Into Votes

Donald Trump is the clear winner in social media metrics, but whether that gets him to the White House, or even the Republican nomination, remains to be seen.
Matt Munson
7 Essential Tools for Easily Building Your Personal Brand Online
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7 Essential Tools for Easily Building Your Personal Brand Online

You might think you're too busy to keep close tabs on your online persona but your customers will always find the time.
Ryan Erskine
Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.
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Hey Jabronis! Dwayne 'The Rock' Johnson Starts Lifestyle Brand With Under Armor.

Project Rock 'is designed to help people everywhere achieve their goals.'
Carly Okyle
Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview
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Apparel Maker Lands' End Puts Itself in Tough Spot After Removing Gloria Steinem Interview

A profile of Steinem in the spring catalog led to vocal protests from customers who disagree with the feminist icon, but now more people are angry after the company's apology.
Nina Zipkin
How to Take Over the Internet and Become a Social-Media Celebrity
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How to Take Over the Internet and Become a Social-Media Celebrity

With 9 million Vine followers, 8 million Facebook followers and a growing Snapchat kingdom, Logan Paul was one of the most watched people on social media last year.
Lewis Howes
8 Things McDonald's Can Teach You About Business Success
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8 Things McDonald's Can Teach You About Business Success

One could argue that McDonald's has created one of the greatest business models to follow.
John Rampton
How to Woo a Corporate Partner in 6 Simple Steps
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How to Woo a Corporate Partner in 6 Simple Steps

Remember that these 'marriages' may be easier said than done. Here are ways to make your potential partner fall in love with your startup.
Aleda Schaffer

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”