Branding

3 Moments Where President Obama Earned the Title of Great Communicator
Communication Strategies

3 Moments Where President Obama Earned the Title of Great Communicator

Pay attention, entrepreneurs: These are great learning opportunities.
Ahmad Raza
The 7 Key Elements of an Effective Personal Brand
Personal Branding

The 7 Key Elements of an Effective Personal Brand

It's not about doing something new to create an image to promote. It's about becoming conscious about what you do naturally and being more consistent and visible with it.
Matt Orlic
5 Unique Ways to Build Your Brand Like the Big Companies Do
Branding

5 Unique Ways to Build Your Brand Like the Big Companies Do

Learn how you can grow your business using your five senses.
Wendy Keller
Establish Your Thought Leadership Role as a CEO
Branding

Establish Your Thought Leadership Role as a CEO

Learn what actions you need to take to become a thought leader in your industry.
Karen Tiber Leland
How to Launch a Business Everyone Thinks You Shouldn't
Starting a Business

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Melissa Dawn
Employees Are Your Biggest Brand Advocates
Brand Advocates

Employees Are Your Biggest Brand Advocates

Engage staff to show off your culture.
Pratik Dholakiya
No, It's Not Arrogant to Google Yourself
Personal Branding

No, It's Not Arrogant to Google Yourself

In fact, it's downright irresponsible to not Google yourself.
Ryan Erskine
Why Durex Is Promoting an Emoji-Inspired Eggplant-Flavored Condom
Emoji

Why Durex Is Promoting an Emoji-Inspired Eggplant-Flavored Condom

Let's talk -- or text -- about sex.
Lydia Belanger
Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing
Content Marketing

Mark Schaefer On Igniting Content, Being Heroic and the Future of Marketing

Being 'BADASS' is pretty much all you need to know to succeed in the internet economy.
David Koji
Why Converting to Instagram Business Is Not a Winning Brand Strategy
Instagram

Why Converting to Instagram Business Is Not a Winning Brand Strategy

When we see brands advertising on Instagram, it removes the human factor from those brands.
Madeline Popelka
Creating a Brand That Drives Your CEO Reputation
Branding

Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.
Karen Tiber Leland
Making an American Icon: How Harley-Davidson Roared to Life
Make More Happen

Making an American Icon: How Harley-Davidson Roared to Life

Entrepreneur spoke with the stars and biker builder behind Discovery Channel's new miniseries 'Harley and The Davidsons.'
Dan Bova
What Is a Logo? Just the Beating Heart of Your Brand, That's All.
Logos

What Is a Logo? Just the Beating Heart of Your Brand, That's All.

The fundamental logo is probably one of the most over-looked pieces of any business.
Jim Joseph
3 Brands That Got Creative and Got It Right With Mobile Video Advertising
Video Advertising

3 Brands That Got Creative and Got It Right With Mobile Video Advertising

Three video advertising campaigns from three big brands hit the sweet spot with creativity, vision and forward thinking.
Shayna Smilovitz

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”