Branding
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![Brandon Sobotka]()
7 Ways To Save Time, Energy and Money on Content Marketing
A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
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![Thomas Smale]()
How to Get Your Branding Noticed
Your brand reflects your identity as a company. What are you doing to make yours stand out?
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![Mark Fidelman]()
Tony Robbins's Social Media Director Shares His Marketing Tips
This social media guru answers your burning marketing questions.
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![Ryan Erskine]()
The 10 Biggest Mistakes in Personal Branding
Quit sabotaging your personal brand with these embarrassing blunders.
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![Joy Chen]()
Capitalize on Trends But Stand Firm on Your Identity
The goal of capitalizing on hot trends is to strengthen your brand.
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What Small Brands Do That Big Names Can't
When customers want to stand out, small brands can cash in.
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This Designer Bucked Fashion Norms. Learn Why It Worked.
Industry norms be damned.
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![Han-Gwon Lung]()
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
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![Aj Agrawal]()
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
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![Jayson DeMers]()
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?
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![Jayson DeMers]()
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
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![Ben Simkin]()
People Judge Your Brand Before They Even Know What You Sell
Which ice cream flavor is smoother and creamier, Frosh or Frish?
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![Aleks Kang]()
New Balance Suffers a Brand Mangling 'Whitewashing'
Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.
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![Ann Smarty]()
5 Steps to Creating a Loyalty Building Strategy for Your Business
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
