Branding

When Is It a Good Idea to Change Your Company's Name?
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When Is It a Good Idea to Change Your Company's Name?

The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Nina Zipkin
Content Strategies for Customer Engagement
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Content Strategies for Customer Engagement

It has never been easier for brands and customers to interact and engage with one another.
5 Mistakes No Entrepreneur Has Ever Survived
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5 Mistakes No Entrepreneur Has Ever Survived

Founders who don't get the basics right are rewarded with the opportunity to learn from failure.
Lanre Onibalusi
Social Currency and Your Circle of Influence
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Social Currency and Your Circle of Influence

Your great idea goes nowhere without people who have confidence in you and will help you succeed.
Gerard Adams
I Used Social Media and Blogging to Become Famous for Nothing
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I Used Social Media and Blogging to Become Famous for Nothing

How one man used social media to become a legend in his own mind -- and in Peru.
Phil La Duke
7 Pillars of Being an Influence in Your Market
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7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
This Mindset Shift Is Key to Building a World-Class Network
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This Mindset Shift Is Key to Building a World-Class Network

Your peers, not a remote a billionaire, are the foundation of a strong network.
Brian D. Evans
Small Businesses That Encourage Tipping Are Killing Their Brand
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Small Businesses That Encourage Tipping Are Killing Their Brand

The tip cup by the register tells customers you would rather your team panhandle than pay them decently.
Carol Roth
4 Ways to Overcome Post-Holiday Blues
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4 Ways to Overcome Post-Holiday Blues

In order to prevent the post-holiday blues, you have to do a little bit of planning and accept that it is over so that you can get back to the right mindset.
Safeguarding Your Brand in Trump's Social Media World
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Safeguarding Your Brand in Trump's Social Media World

The President-elect's willingness to slam individuals and specific companies on Twitter is a new concern for brand defenders.
Jim Joseph
4 Questions To Help Leaders Define Their Brand
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4 Questions To Help Leaders Define Their Brand

Leaders who understand their personal brand can answer these four questions about their brand's value proposition – in just a few words.
Glenn Llopis
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
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5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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