Branding
Branding
Social Media Tips From 4 Dogs With More Followers Than You
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
YouTube
7 Tips for Entrepreneurs Looking to Build Their Brands on YouTube
Know your brand and be consistent, but don't be afraid to experiment and take cues from others' success.
YouTube
Hannah Hart Shares the Secrets That Led Her to Go From Working Part Time to Running a YouTube Empire
The 'My Drunk Kitchen' creator and Food Network host explains that you can't create something great by yourself -- you need collaborators you can trust.
Branding
HelloFresh Thought People Wanted Beautiful Food. They Didn't.
After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.
Branding
Reaching for a Bucket of KFC? A New Study Shows You Might Be Lonely.
A new study explores how social isolation might make individuals turn to brands with faces on them.
Twitter
8 Things You Didn't Know About the Hashtag on Its 10th Birthday
Twitter's founders had no idea how big it would get.
Branding
How This Company Thrived by Ditching Most of Its Customers
By trying to create a luxe water bottle for the masses, Grayl built a product no audience wanted.
Franchises
The Most Powerful Brands in Franchising
Here are the strongest brands in franchising for 2017, ranked.
Tips
Long Live the King: How Today's Entrepreneurs Can Follow Elvis Presley's Ingenious Business Playbook
What can my fellow entrepreneurs learn from Elvis? Turns out, lots.
Branding
How Glossier Hacked Social Media to Build A Cult-Like Following
Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.
Brand Loyalty
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
Branding
Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make
Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Facebook
How to Make Your Facebook Cover Photo Stand Out
Your Facebook cover photo is one of the first things people see when they visit your Facebook Page.
Customer Experience
I'm Buying Your Customer Experience, Not Your Product
Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it.
Project Grow
Inside the Subtle Marketing Shift That Changed Roomba's Fortunes
How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
