Branding
Make More Happen ![Kim Lachance Shandrow]()
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
It's all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.
Make More Happen ![Luis Gallardo]()
Alaska Airlines Is Gaining Altitude: 4 Ways to Cultivate a Winning Image
Alaska's Virgin acquisition promises a fresh look for the brand, but it doesn't take a merger to build a strong, successful image.
Make More Happen ![Jayson DeMers]()
How to Define and Implement a Social Mission for Your Business
You stand to benefit in terms of visibility, reputation and connections -- not to mention the good karma.
Make More Happen ![Erin Schultz]()
Snapchat Isn't About Portraying Perfection. It's a Fun, Genuine Way to Promote Your Brand.
Entrepreneur Network partner Savannah Sanchez of 7Twelve Marketing explains ways businesses can use Snapchat for behind-the-scenes peeks and more.
Make More Happen ![Jim Joseph]()
Consistency Is King, Queen and All the Aces in the Game of Branding
Without consistency, you don't have a brand. At least not in my book!
Make More Happen ![Kim Lachance Shandrow]()
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.
Make More Happen ![Jana Barrett]()
How to Build a Brand That Stands the Test of Time
Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.
Make More Happen ![Erin Schultz]()
W Hotels' Brand Leader Has Cracked the Code in Scaling Boutique-Style Luxury
Anthony Ingham of W Hotels Worldwide explains to Bryan Elliott of "Behind the Brand" how he's helped bring the chain's unique lifestyle experience to the world.
Make More Happen ![Ryan Erskine]()
What Potential Employers Want to Know Most Is Not On Your Resume
You spend hours perfecting your resume only to forget the very next place employers look -- the Internet.
Make More Happen ![Jayson DeMers]()
7 Ways to Get Your Customers to Actively Promote Your Brand
Brand loyalty is all well and good. But what you want is brand evangelism.
Make More Happen ![Nina Zipkin]()
BaubleBar Co-Founders Amy Jain and Daniella Yacobovsky on the Importance of Relying on Your Community
The longtime friends explain how the camaraderie and inspiration of their fellow entrepreneurs is a wellspring of motivation.
Make More Happen ![Nina Zipkin]()
When Is It a Good Idea to Change Your Company's Name?
The maker of the Nima gluten sensor just changed its name from 6SensorLabs to Nima.
Make More Happen ![Engelo Rumora]()
3 Entrepreneurial Lessons from People You Hate to Love
Even celebrities you can't stand are doing something right that could help you in your business.
Make More Happen ![Lewis Howes]()
Hootsuite Founder Talks Good Hustle vs. Bad Hustle, Building a Billion Dollar Brand
Ryan Holmes founded the social media tech company, which now has almost 1000 employees. Here, he shares how he did it and offers advice. Listen up.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”