Bricks and Clicks | Page 2

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

Considering launching an app? Consider the negatives, and ask yourself these three key questions first.

How five companies messed up -- and what they should have done.

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.

You might want to present content differently for the different types of devices customers are using to access your site. Here are five things to keep in mind.

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Follow these suggestions to pick the right tech talent the first time out.

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.

New trends that are altering the way brick-and-mortar companies do business.

What to consider when giving your old business site a forward-looking facelift.

A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.