Drinks

Leadership

Highlight: The Business Show with James Watt, founder of Brewdog

James Watt, founder of Brewdog reflects on 2024 and offers advice to new entrepreneurs

Entrepreneurs

Bottling Nostalgia: Nikhil Doda, Co-Founder, Director & COO of Lahori Zeera

The flagship drink, Lahori Zeera, isn't your average soda. It's fizzy, yes, but it's also fortified with black pepper, dry ginger, lemon juice, cumin, and a carefully calibrated mix of salt and sugar, effectively making it India's sassiest electrolyte drink

Growing a Business

'Smiling and Dialing' to a Billion Dollars — How This Kevin Hart-Backed Energy Brand is Changing the Game

Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.

Entrepreneurs

In Good Spirits

A handcrafted, alcohol-free aperitif born from high-society parties, Botivo is redefining pleasure in the non-alcoholic world - with real botanicals, no compromises, and a maker's touch.

Branding

It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

Entrepreneurs

Brewing Success: The Vault City Story

Steven Smith-Hay turned a home-brewing obsession into one of Britain's leading independent sour beer brands. By avoiding trends, trusting his instincts, and scaling carefully without outside investors, he has built Vault City into a thriving business. But can it continue to grow in a challenging market?

Entrepreneurs

Stirring Success: LETTERBOX Cocktails' Winning Formula

The Business Show Launchpad £100K winner on growing a successful business

Growth Strategies

James Watt Unfiltered: The BrewDog Founder Speaks Out

James Watt reflects on BrewDog's eventful 2024, from navigating industry challenges to celebrating milestones, while sharing candid advice for aspiring entrepreneurs looking to disrupt and innovate.

Entrepreneurs

Hops, Dreams, and Distinctive Schemes

Dougal Sharp, founder and master brewer of Innis & Gunn, reveals the challenges and breakthroughs behind building one of the UK's most successful craft beer brands, all while navigating constant change and innovation in a dynamic industry.

Health & Wellness

These Rapidly Growing Non-Alcoholic Beverages May Encourage A Damp July

If you want fewer hangovers, better sleep, more energy and weight loss, minimize your alcohol intake this summer with these alternatives that still elevate your mood.

Health & Wellness

Are You Sober Curious? Dry January Is on the Rise and Here's Why You Might Want to Try It

From restaurants and bars making non-alcoholic feel elevated to accountability drinking apps, the business of zero-proof has skyrocketed. Below are 6 tips to help you commit.

Business News

Starbucks' Pumpkin Spice Latte Is Celebrating a 20-Year Reign Nobody Expected, Especially Its Co-Creator

The Pumpkin Spice Latte has been a fall favorite since 2003.

Health & Wellness

Choosing Health over Happy Hour: Adaptogens in Non-Alcoholic Beverages are on the Rise and Here's Why

The "sober curious" are discovering a "healthier happy hour" with stress-reducing and wellness benefits from these non-boozy beverages

Business News

Man Sues Maker of Wellness Drink for Allegedly Causing Him to Relapse After 7 Years of Sobriety

Botanic Tonics advertises itself as an "alcohol alternative." However, a man in California says he quickly became addicted to the beverage and is now suing for misleading advertising.