Drinks

Starting a Business

The Biggest Lesson I Learned Working for Elon Musk at Tesla

Sisun Lee has worked at some of the most prominent companies on the planet, and now he's running his own with a mission to help you think clearly and feel energized no matter what you drank the night before.

Need Customers to Try a New, Unfamiliar Product? Give it Away for Free.

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks.

The Women Behind Humm Kombucha Built Their Business By Getting People Addicted to Feeling Good

The brand started out on a kitchen table. Now its products can now be found in 9,000 stores, including Target, Costco and Walmart.

How a Turtle Helped and Hurt the Launch of This Premium Tequila

Ken Austin, founder of Tequila AviĆ³n, tells us his incredible brand story over a couple of Cinco de Mayo cocktails.

Did the Staff at Entrepreneur Feel the Vibes of This Kombucha Brand?

Drinkers tout its health benefits, such as improved digestion and arthritis and cancer prevention. But what did we think?

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Court Cases

Facebook Beverages Won't Be a Thing in China After Rare Trademark Win

The Beijing Municipal High People's Court said the Zhongshan Pearl River Drinks application to label certain foods and beverages 'face book' was an obvious act of copying and harmed fair market competition.
Coffee

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Stress Management

We Gave a Drink Designed to Help You Relax to Our Stressed-Out Staff. Here's What We Thought.

Just Chill is a sparking beverage that has the same active ingredient as one found in green tea.
Coffee

Too Busy for Your Morning Cup of Joe? Chew on These Caffeinated Cubes Instead.

Go Cubes are soft, square gummies that are made with cold-brewed coffee.
Coca-Cola

Coke Is Wanting to Turn 'Premium' Milk Into a Billion-Dollar Business

Coca-Cola is betting that it can make America love milk again.