Event Planning Business

Oscar-Nominated Producer Kimberly Steward Shares Why Her Mentor Is 'Her Emergency Button'

The founder of K Period Media has a sisterly relationship with her mentor, who's been a support system and close friend for 12 years.

Stephanie Schomer

· 7 min read

Host a Big Event, and Watch Your Customer Base Grow

It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.

Chip R. Bell

· 4 min read

This Startup Gets You Into Spaces That Instagram Dreams Are Made of

Splacer is like Airbnb but for ultra hip event spaces, such as an abandoned church, urban greenhouse or prop studio.

Catherine Clifford

· 4 min read

6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.

Mary Wang

· 5 min read

Hire Professional Moderators So Your Event Panels Don't Suck

While a lot of attention is given to finding keynote speakers and other event details, panels often end up being an afterthought. This is where a professional moderator can help.

Carol Roth

· 6 min read

This Family Business Is Literally Influential

A husband-wife team has built a business matching marketers with just the right influencers.

Daphne Mallory

· 5 min read

The Price Is Right: Turning a Profit in the Event Planning Business

Learn how to set prices that are high enough to keep your profitable but not high enough to scare away prospective customers.

How Data Can Help You to Personalize Marketing Events and Boost ROI

Event marketing is costly but offers a unique opportunity to connect directly with the people who are your market.

Brett Relander

· 3 min read

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.

Kelly Springs-Kelley

· 5 min read

Bonnaroo's Founder on Hosting a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the company behind music festival Bonnaroo, offers advice about successful events.

Andrea Huspeni

· 6 min read

10 Must-Have Tech Tools for Producing Better Live Events

Apps, ideas and resources that can inject new life into your next live meeting, conference or trade show.

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.

Eddie Osterland

· 5 min read