Online Presence
Here’s How to Master Facebook Advertising and Why You Must
Facebook offers powerful tools which are easy to learn and unmatched for defining and reaching your audience on their terms.
By Lesya Liu
Facebook Marketing | Page 4
Marketing
Boost Facebook Engagement With These 3 Psychology Principles
Try these tactics if your Facebook marketing strategy is starting to feel a little stiff.
By Wade Harman
Online Presence
5 Fundamental Principles to Create Stunning Facebook Ads
Did you know that red is so attention-grabbing because of the implications it had to our hunter-gather ancestors?
By Sam Oh
Online Presence
3 Ways to Sell On Social You Aren’t Using Yet
Most emerging ecommerce brands turn to digital marketing to increase sales
By Marsha Hunt
Tech
Top 7 Chatbot Monetization Strategies You Need to Know
Chatbots are new and hot but how do you get them to make money for your company?
Tech
This Low-Cost Gear Makes Your Live Broadcast Look Like a Big-Budget Production
You can do a lot just with your cell phone. Spend another couple hundred dollars and you can do just about everything.
By Lesya Liu
Marketing
3 Ways to Optimize Your Video Advertising Strategy on Facebook
To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
By Hope Horner
Marketing
10 Ways to Market Your Business Online for $500
You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.
Online Presence
Is Innovation Overrated? Facebook’s Stories Feature Is Identical to Instagram’s.
Social media has changed much in the world but imitation remains the sincerest form of flattery.
By Lesya Liu
Online Presence
Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?
All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
By Andrew Medal
Business News
My Love Affair With Facebook
Globally, there are more than a billion people with Facebook accounts. That's the only social media statistic every entrepreneur needs to know.
Marketing
Here’s How Facebook Has Reduced the Need to Pay for PR
Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
By Greg Shugar
Online Presence
20 Ways to Grow Your FB Live Audience
FB Live is a fun way to engage, connect and interact with your audience.
By Eric Siu
Online Presence
10 Facts You Didn’t Know About Facebook Advertising
What works today may not work tomorrow.
Online Presence
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Half the world is online. Your job is finding the fraction of them who will respond to what you are offering.
By Lesya Liu
Online Presence
Make the New Facebook Pages Layout Work to Your Advantage
Take control over the Facebook layout to engage your audience in a variety of ways.
By Lesya Liu
Online Presence
Facebook’s New Features for Your Ecommerce Business
You're likely already using Facebook to market your business, so its new features should help you sell more on the world's most popular social networking site.
By Thomas Smale
Online Presence
6 Steps to Dominate a Competitor’s Social Media Marketing
So, what do you do when competitors start poaching your turf? You dominate them.
Online Presence
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Online Presence
Another Effective Way Facebook Helps Grow Your Business
Groups enable you to extend your organic reach, workshop your material and establish yourself as a thought leader.
By Lesya Liu
Online Presence
Why Converting to Instagram Business Is Not a Winning Brand Strategy
When we see brands advertising on Instagram, it removes the human factor from those brands.
Online Presence
3 Deadly Sins of Facebook Advertising
Maybe it's not Facebook. Maybe it's you.
By Josh Denning
Online Presence
Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts.
A selfie station in your boutique or a check-in special at the bar. That's how you stand out.
By Dan Steiner
Online Presence
Facebook Is Getting Stern About Clickbait
A recent algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
By Lesya Liu
Online Presence
The Right (and Wrong) Way to Do Social Media
The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.
By Aaron Agius
Online Presence
10 Tactics to Make Your Facebook Organic Reach Soar
'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.
By Lesya Liu
Online Presence
Why These Facebook Features Should Worry Digital Advertisers
Features like Live Video, Instant Articles and Canvas ads are shaking up digital marketing and might be a cause of concern for advertisers.