Halloween | Page 2

Business News

Plans to Sell a ‘Witch Kit’ Spelled Trouble for Sephora

Before your company makes light of witches for Halloween, consider this: They're a real thing. And they don't ride broomsticks.

By Joan Oleck

Human Resources

Creepy Costumes, Spooky Snacks and More: Here’s How 15 Companies Celebrated Halloween

We are very impressed.

By Nina Zipkin

Tech

16 Tech-Inspired Halloween Costumes, From Steve Jobs to Swole Jeff Bezos

Not sure what to be for Halloween? Here are some ideas.

By Rose Leadem

Entrepreneurs

Even Basic Witches Will Want These 12 Halloween Meals and Deals

It's that time of year again.

By Rose Leadem

Entrepreneurs

Shamrock Shakes and Pumpkin Spice Lattes: the Best-Branded Food for Every Season

How brands have focused on selling specialty products during an especially hot (or cold) time.

By Carly Okyle

Building a Business

How Uber and Lyft Get Drivers on the Road on Busy Nights Like New Year’s

Because they can't assign shifts to workers, ride-hailing companies use a variety of incentives to lure out their contract workers.

By Lydia Belanger

Business Operations & Logistics

The Adorable Cat From the Halloween Google Doodle Game Has Captured the Internet’s Cold Dark Heart

No one can get anything done.

By Linda Lacina

Entrepreneurs

Americans Are Expected to Break Halloween Spending Record This Year

Costume, candy and jack-o-lantern sellers are cashing in on this haunted holiday.

By Rose Leadem

Building a Business

See How These 10 Companies Celebrate Halloween

Bring on the costumes, competitions and candy.

By Nina Zipkin

Business News

Don’t Miss the ‘Pokémon Go’ Halloween Event — It Could Get You Back Into the Game

Things just got more spooky.

By Alex Perry

Entrepreneurs

8 Halloween Meals and Deals Too Scary to Miss

This Oct. 31, pop into your favorite fast food joints to score a sweet "spook-tacular" deal.

By Rose Leadem

Tech

Netflix Has a Solution for Annoying Trick-or-Treaters

This DIY doorbell gives kids all the treats they need without you ever having to leave the couch.

By Jason Fell

Building a Business

Burger King Dresses Up as McDonald’s for Halloween

Your move Golden Arches.

By Nina Zipkin

Building a Business

Is Your Corporate Culture a Halloween Nightmare?

Ghosts and goblins belong in your neighborhood, not your company.

By Morag Barrett

Thought Leaders

This Halloween Season, Real-Life Witches Share Spells for Money, Confidence and Success

For some, magic is just a practical means of getting things done.

By Geoff Weiss

Marketing

Richard Branson Says Costumes Can Be a Boon for Business

The billionaire's penchant for playing dress-up has served as an effective marketing tool.

By Geoff Weiss

Buying a Franchise

Starbucks, Chipotle and 6 More Food Chains Scare Up Business With Halloween Deals

Here's where to find food other than candy corn at a fiendishly good price this Halloween.

By Kate Taylor

Marketing

Delivery Startups Scare Up Halloween Costumes in Bid to Boost Visibility

Companies such as Postmates, WunWun and Instacart have added delivery of Halloween costumes to their inventory for a limited time.

By Kate Taylor

Marketing

Wal-Mart Eats Humble Pie After Publishing ‘Fat Girl’ Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.

By Kim Lachance Shandrow

Marketing

Watch IKEA’s Spooky Halloween Ad That Pays Perfect Homage to ‘The Shining’

'Late night shopping may never be the same again,' the homeware retailer warns.

By Geoff Weiss

Marketing

How Brand Personality Shapes Customer Experience and Decides the Bottom Line

Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.

By Pratik Dholakiya