Marketing Basics
News and Articles About Marketing Basics
News and Trends ![Kim Lachance Shandrow]()
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Marketing Bootcamp ![Jon Rognerud]()
Improve Your SEO by Improving Your Links
Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Marketing Bootcamp
7 Tips for Writing a Killer Press Release
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Marketing Bootcamp ![Catherine Clifford]()
In Love and in Business, Trust Is the Beginning, Middle and End of the Story
Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Marketing Bootcamp ![Catherine Clifford]()
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Marketing Bootcamp
8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Marketing Bootcamp ![Craig Simpson]()
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Marketing Bootcamp ![Craig Simpson]()
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
Marketing Bootcamp ![Debra Kaye]()
Is Your Marketing Message Getting Muddled?
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Marketing Bootcamp
How Understanding Your Customers Can Help You Create Copy That Sells
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Marketing Bootcamp ![Catherine Clifford]()
Contently's New $9 Million Crown Proves Content Is King
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Marketing Bootcamp ![Alison Griswold]()
The 7 Worst Speaking Mistakes Professionals Make
How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Marketing Bootcamp ![Matt Wilson]()
7 Idioms Almost Everyone Gets Wrong
The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Marketing Bootcamp
Cringe-Worthy Jargon That Should Be Retired Before 2014
Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.