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Marketing Basics

5 Ancient Public Relations Secrets
Marketing Basics

5 Ancient Public Relations Secrets

The practice of public relations is not what it used to be, but history can teach us some important lessons.
Bryan Evans | 5 min read
10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data

What business owners need to know about gathering, using and protecting customer information.
Kim Lachance Shandrow | 7 min read
Improve Your SEO by Improving Your Links

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Jon Rognerud | 5 min read
7 Tips for Writing a Killer Press Release

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Russell Working | 4 min read
In Love and in Business, Trust Is the Beginning, Middle and End of the Story

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Catherine Clifford | 2 min read

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How Not to Be a Boring Blogger: Write Like You Eat (Infographic)

Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
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8 Ways to Make Reporters Fall In Love With Your Startup
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8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
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5 Tips for Producing Direct Mail Copy That Sells
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5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson | 5 min read
Is Your Marketing Message Getting Muddled?
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Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
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How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

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No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
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Contently's New $9 Million Crown Proves Content Is King
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Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Catherine Clifford | 3 min read
The 7 Worst Speaking Mistakes Professionals Make
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How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
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7 Idioms Almost Everyone Gets Wrong
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7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
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Cringe-Worthy Jargon That Should Be Retired Before 2014
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Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
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