Marketing Basics
How To
How to Sell a Product: 5 Ways to Sell Itself
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Marketing Basics
5 Ancient Public Relations Secrets
The practice of public relations is not what it used to be, but history can teach us some important lessons.
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Marketing
How Not to Be a Boring Blogger: Write Like You Eat (Infographic)
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
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8 Ways to Make Reporters Fall In Love With Your Startup
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
Direct Mail
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Marketing
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
Marketing
Is Your Marketing Message Getting Muddled?
When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Marketing
How Understanding Your Customers Can Help You Create Copy That Sells
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Marketing
Contently's New $9 Million Crown Proves Content Is King
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Marketing
The 7 Worst Speaking Mistakes Professionals Make
How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Marketing
7 Idioms Almost Everyone Gets Wrong
The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Marketing
Cringe-Worthy Jargon That Should Be Retired Before 2014
Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
