Marketing Basics: Page 10
A Hot, Affordable New Advertising Opportunity
Consumer habits show online video is the best value for advertisers.
Become a Networking Mentor
If you want to improve your networking skills, teach someone else what you know.
Find Hidden Opportunities in the Senior Market
Learn how to research the market, i.d. trends, and get a resource guide to help you stay cutting-edge or start up your business today.
How to Use Humor in Marketing
Humor can lead to a marketing grand slam--as long as it's done right.
Hold the Line on Price
If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
10 Steps to Effective Copywriting
Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
How to Make Your Message Stick
Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Price Isn't Tied to Your Product
When pricing your product, <i>who</i> you're selling is more crucial than <i>what</i> you're selling.
A Marketer's Sharpest Tool: The Copywriting Outline
Your message will lose some of its power if you don't take the time to get organized upfront.
You Never Know Whom They Know
Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
5 Ways to Kill a Great Marketing Plan
Are your marketing campaigns <i>too</i> creative? Here's what separates a marketing plan that works from one that doesn't.
2009: The Year of One-to-One Marketing
Great letters make for strong sales. Start the new year out right by building relationships one letter at a time.
Use Small Actions to Get Big Results
When it comes to creating relationships with other companies, take a long-term approach.
Influence the Influencers
Dust off those public-speaking skills and get ready to market your business.
Copywriting Grammar Ain't Perfect
Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.