Marketing Basics: Page 2

Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.

Business News

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.

Marketing

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.

Business News

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.

Business News

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.

Business News

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.

Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.

Growing a Business

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.

Growing a Business

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.

Marketing

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.

Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.

Business News

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.

Social Media

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.

Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.

Business News

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.