Marketing Basics - Page: 3
What to Do When No One Responds to Your Pitch Emails
When your pitch emails go unanswered by members of the media, consider more subtle steps.
10 Ways to Stop Being a Jerk. Signed, Your Publicist
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Dealing With Rejection: 5 Ways to Turn a No Into a Yes
Visionaries often hear 'no' when they first propose their big ideas. Find out when you should or shouldn't take no for an answer, and how to turn that no into a yes.
Why Pricing Should Be Your First Focus, Not Your Last
Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Marketing on a Dime: 3 Lessons From a First-Time CMO
Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Answers to Your Important Content Marketing Questions
Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter
As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.