Marketing Basics

Marketing

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Marketing

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Marketing

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Marketing

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
Ready for Anything

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Marketing

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Marketing

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Marketing

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Marketing

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
Marketing

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Ready for Anything

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
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