Marketing Basics - Page: 4

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.

Shanna Mallon

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.

Ann Handley

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.

Matt Villano

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.

Nadia Goodman

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.

Ann Handley

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.

Lindsay LaVine

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.

Ann Handley

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.

Jim Joseph