Marketing Basics: Page 8
Small Marketing Changes With a Big Impact
Try these seven low-cost ways to boost small-business sales.
The Marketing Magic Behind Harry Potter
Try these five branding tips from the wizard phenom.
Seven Ways to Energize Sales
When revenue hits a rut, consider these tips to help you jump-start your sales.
The Three Top Sales Promo Mistakes
Use these tips to avoid the most common traps that can kill your sales.
Does Your Business Hand Out the Good Candy?
Three Halloween-inspired marketing tips to sweeten holiday sales
Big Marketing Stunts, Small-Business Style
Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Seven Ways to Avoid Brand-Damaging Quotes
It's easily done if you follow some simple, common-sense guidelines.
How to Build a High-Quality E-mail List
If you want customers to sign up for your newsletters, just ask.
Building a Brand on a Budget
To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
5 Easy Steps to a Great Facebook Fan Page
Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.
Free--Yes, Free!--Marketing Resources
Give your campaigns a boost with these no-cost tools.
7 Ways to Make Pay-Per-Click Pay
Search engine marketing can be costly, get the most out of your efforts.
Marketing and Sales Must Work in Unison
Follow these tips for creating promotional materials that work as hard as you do.
Become a Follow-Up Fanatic
Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.