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A lot of people think they know the secret to success on YouTube, but it all boils down to one thing.
Carving a niche for your business gives you an ocean of your own.
Even during a global pandemic, there is still room for growth for businesses willing to adapt to customer needs and desires.
Defining what makes your offering different will determine your success.
Your main business focus cannot be on a niche that is doomed to fail.
You've got to stay focused on a single market until you prove loyalty and expertise.