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Niche marketing

The Dress Code for This New Restaurant Is Your Birthday Suit

Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
Pricing

Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.

Stick with appealing to a niche audience before building out. Here are three ways how.
Fashion

9 Startups Changing the Fabric of Fashion

Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.
Small Business Growth

Dear Entrepreneurs: Small Is Still Beautiful

What's so great about taking it to the next level? Bigger doesn't mean better, or more successful, over the long term.
Digital Marketing

How to Stand Out From the Crowd as a Digital Marketing Agency

Old -fashioned advertising and pricing transparency is a good start.
Crowdfunding

3 Trends That Will Shape Crowdfunding in 2017

The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
Starting a Business

It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

If your product or service falls short of great, your company won't last long.
Niche marketing

2 Tech Trends That Will Help You Focus

Small businesses should take advantage of an online marketplace to sell niche products.

If You're Building a Niche-Media Platform, You Don't Have the Time to Read This

Instead, you should be out building strategic relationships. They're everything to your bottom line.
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