Niche marketing: Page 4
7 Books Every Marketer Should Read Before Selling Anything
From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Fuel Your Business by Answering These Two Questions
You can't be all things to all people. Find your niche.
5 Quirky Businesses That Found the Perfect Niche
Afraid that not enough mourners will show up at your funeral? There's an entrepreneur for that..
6 Tips to Successfully Transition From Your Day Job to Your Own Business
If you truly want to change your life by launching your own company, these six suggestions will put you on the path to success.
How Niche Micro-Companies Will Rule the Business World
Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.
These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries
It's a cluttered app market out there, but these four companies have found a way to stand out.
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stay Ahead of the Competition With These 6 Content-Marketing Trends
Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
3 Millennial Marketing Tips From Taylor Swift
Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
8 Ways to Ensure Market Domination
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
How the Tacky Sweater Holiday Novelty Became Big Business
Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
4 Fatal Sharing Economy Mistakes
Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.