Niche marketing - Page: 4

The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands

The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.

Andrew Yang

4 Fatal Sharing Economy Mistakes

Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.

Tx Zhuo

5 Marketing Lessons Learned Watching Donald Trump Run for President

Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.

Gregg Schwartz

Craft Brewers: This Is What Your Customers Want

Knowing who's buying craft beers will help you market to your target audience.

Corie Brown

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.

Carol Roth

5 Ways Niche Brands Can Build a Massive Community

Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.

Jennifer Dopazo

3 Fears That Keep Your Business From Growth

It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.

The Brand Builder: HRH Princess Reema Bint Bandar Al Saud

Alfa International's former CEO Princess Reema is focusing on the brand proliferation of Baraboux, a better leathers line of ergonomic luxury bags.

Fida Chaaban

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.

John Brubaker

8 Strategies for Expanding a Niche Product Into New Markets

If your product is thriving with one customer base, it's time to grow past the comfort zone.

Zvi Band

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.

Jack Holt