Niche marketing

Customer Loyalty

Why You Should Polarize Your Client Base Just Like an Online Dating Site

Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
Expansion Opportunities

8 Strategies for Expanding a Niche Product Into New Markets

If your product is thriving with one customer base, it's time to grow past the comfort zone.
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
Starting a Business

7 Steps to Defining Your Niche Market

Aiming for the right customers? Use this seven-step process to develop a profitable niche.
Starting a Business

5 Steps to Carving Out a Niche Business

While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.
Growing a Business

To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches

You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
Marketing Strategies

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
Marketing Strategies

The One-Question Shortcut to Identifying Your Niche Market

The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
Pop Culture

As 'The Walking Dead' Thrives, So Do Zombie Survival Camps

America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Guerilla Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
Online Dating

The Bizarre Ways Niche Dating Services Are Pairing People Off

You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
Niche marketing

'Infuse Your Personal Passion Into Everything You Do'

A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
VC Funding

An Insider's Perspective on Wooing Investors to Your Startup

Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.