You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
In lieu of in-person classes, Aceable steers teens towards their driver's licenses via mobile app. Now it's expanding to industries that require professional certifications.
Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Relying on search engines and social networks to deliver your message can be scary. One algorithm change could make or break your company's success online.