You'll need to get quicker and more agile. And then you'll have to tap into the power of already-established, credible voices within the communities you hope to capture.
In lieu of in-person classes, Aceable steers teens towards their driver's licenses via mobile app. Now it's expanding to industries that require professional certifications.
Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.