While Amazon's first ever Prime Day was billed as the single greatest sale event of the year, the general consensus among online shoppers wasn't quite so positive.
Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
Ollie Forsyth didn't let haters kill his spirit. Instead, he drew strength from dyslexic billionaire Richard Branson's stratospheric success story and used their cruel jabs to fuel his entrepreneurial fire.
Google is planning on expanding its Shopping Express nationwide. The company is looking to go head to head with Amazon with product search, while expanding its dominance in online search and advertising.
An update to Google Now will notify users on their smartphones when they are in close proximity to a store carrying an item they've previously searched for.