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Personalization

Health Care

5 Remarkable Facts About the Future of Health Care

'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
Email Marketing

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Ecommerce

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Ecommerce

The Holiday Mobile-Marketing Strategy That Retailers Really Need

Here are six strategies that companies must have in place to woo customers this holiday season.
Communications

4 Ways to Revamp Your Marketing to Mesmerize the Crowd

The business world is filled to the brim with ambitious entrepreneurs, million-dollar ideas and interesting stories, so the challenge is cutting through the noise to gain notice.
Customer Loyalty

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.
Ecommerce

5 Ways to Prepare Your Website for Cyber Monday

Before ecommerce's big day, retailers have much to do, from checking design features to prepping for traffic.
Mobile Marketing

When Marketing Personalization Fails

In the wake of snafus by Pinterest and Shutterfly, here are four ways for companies to customize their messages correctly.
Marissa Mayer

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.
Small Business Heroes

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Innovation

Magic and the CEO -- Applying Lessons Learned From the Stage

The art of being an entrepreneur owes much to performance.
Kickstarter

After the Kickstarter Campaign: 3 Lessons for Startup Newbies

For the last year, college buddies Jake Huston and Vincent Ko have been building a startup together. Here's a look at what they have learned and where they are going.
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Online Marketing

Personalized Marketing Is No Longer a Luxury

No business can afford to ignore this trend. Consumers today are plugged into multiple channels and served with content at every turn.