Reinvention

News and Trends

Reinventing Legacy: Godrej Enterprises Group Reveals New Brand Identity

Central to this transformation is a striking purple palette, chosen for its dynamism and confidence, replacing the previous tri color scheme to unify GEG's diverse businesses under a cohesive identity. While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

Growing a Business

8 Steps to Transform Your Failed Business Into a Success Story

If your business is struggling, take the advice here to thoroughly review what's not working and brainstorm new approaches. Reinventing it takes effort, but it could be what turns failure into your future success.

Growing a Business

5 Steps to Successfully Reinvent Your Organization

Though it might come with obstacles, reinvention is critical to business growth.

Growth Strategies

8 Maxims of Fortune 500 Entrepreneur Harsh Mariwala

Indian Entrepreneur, Fortune 500 company Founder and Chairman, Mr. Harsh Mariwala of Marico Ltd share his top maxims for the budding entrepreneurs of today!

Business News

Why Recession Can Lead to Reinvention

There is cause for economic concern amid the coronavirus outbreak, but young business owners are ready.

Growing a Business

How The Country's Goofiest Baseball Team Made Millions

The Savannah Bananas' Jesse Cole turned an unloved team into the hottest ticket in town. Now he has a lesson for every CEO who wants to turn a company around: Stop doing what people hate.

Branding

Why Entrepreneurs Must Learn to Re-Invent Themselves

Re-invention can be triggered externally, but must take place internally.

Growing a Business

With Girlboss, Sophia Amoruso Is Using Past Failures to Fuel Her Latest Success

And she's launching a brand new social network to help other women thrive.

Growing a Business

9 Ways Your Company Can Encourage Innovation

Every game-changer ever began as someone's idea. Configure your workplace to nourish your employees' little insights. The benefits can be bountiful.

Thought Leaders

The Founder of a Macaron Bakery Used Her Past Experience As a Photo Editor to Build Her Instagram-Ready Brand

Dana Pollack knew her macarons were different from others on the market. She just had to make sure her potential customers knew what set them apart.

Growing a Business

Randi Zuckerberg Explains Why You Should Embrace Your Reinvention

Most entrepreneurs have faced failure. It's how you respond to that failure that defines you.

Growing a Business

Spring Into Action With These 11 Books About Reinvention

Itching for change? These books will help you make the jump.

Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.

Thought Leaders

One Day, You'll Be 50 or 60 or 70, and You'll Either Have Achieved Your Dreams -- or Not

I graduated from medical school at 39, opened a business at 50 and wrote a book at 63. It's never too late to reinvent yourself.