While Amazon's first ever Prime Day was billed as the single greatest sale event of the year, the general consensus among online shoppers wasn't quite so positive.
Whether you're running your company out of your dorm room or Skyping your partners in four different time zones, here are a few tricks to help the little guys compete against the big fish.
The moves are expected to cost the company hundreds of millions of dollars in the short term but lead to annualized savings of $25 million beginning next year.
Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way.