Bricks-and-clicks strategies will matter even more as millennials drive experiential-marketing campaigns and entrepreneurs test new waters with pop-up shops.
Co-founders of shoe company Jack Erwin, Ariel Nelson and Lane Gerson, didn't come from the fashion world, but they are now running a widely known men's shoe company.
Cabela's has struggled with declining sales of apparel and footwear and has reported same-store sales growth in only one quarter in more than three years.
The move comes as Sears tries to bounce back from a five-year stretch during which it lost more than $8 billion as it closed hundreds of stores and sales dropped sharply.
The company, which had 1,672 stores as of the end of January, said it would close 10 Sears department stores and 68 Kmart discount stores, with nearly all of the closings occurring in late July.