Reward Programs
Marketing
The Marketing Power of Rewards Programs
A rewards program can help you build customer loyalty, deepen engagement and serve as a marketing benefit you can tout to attract new customers.
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Hiring Employees
How to Spend Zero on Recruiting and Still Hire the Best Candidates
Companies don't have to spend huge sums of money on hiring the right people. Here's how to build a culture that will do the recruiting for you.
Airlines
Why Airline Loyalty May No Longer Pay Off
Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Reward Programs
How Rewards Are Running Loyalty Programs Into the Ground
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.
Ready for Anything
How to Go 'Cha-Ching' With an Affiliate Program
When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
Growth Strategies
Reward Better: New Programs Let You Recognize Employees in Real Time
End-of-year fruit basket? Company coffee cup? Shelve old-school gifts next to the rolodexes and update your recognition program with LinkedIn badges or an array of online gift cards.
Finance
Best Credit Cards for Small-Business Owners in 2013
After reviewing more than 1,000 credit cards, credit-card comparison website CardHub.com releases an analysis of which credit cards are best for entrepreneurs and why.
Marketing
How Gamification Can Improve Customer Loyalty Programs
Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Technology
How Gamification Can Help You Be a Better Manager
Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.
Technology
How to Get Customers Using Your Online Rewards
Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
Marketing
Create Card-Free Rewards Programs with Apps
Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
